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The Author Your Brand show takes a deep dive into becoming a best selling author, sometimes without writing a word. The host, Doug Crowe, interviews CEO’s of multi-million dollar firms, successful entrepreneurs, and “slightly” famous people. Guests include the former CMO of Starbucks Asia, the Inventor of GPS (who sold the company he founded for $6.6 Billion) & NYT bestselling authors. This daily LIVE show uncovers the mindset of these visionaries & their success tips.
Episodes

Wednesday Mar 05, 2025
Terry Tucker: What Battle Did a Hostage Negotiator Never See Coming?
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
Terry Tucker has had a diverse career—college basketball player, police officer, SWAT hostage negotiator, and now, a man facing one of life’s toughest battles. Diagnosed with a rare form of cancer, he continues to share his experiences through Motivational Check, where he speaks on leadership, perseverance, and personal growth. His book, Sustainable Excellence: Ten Principles to Leading Your Uncommon and Extraordinary Life, offers practical insights on overcoming challenges and staying focused on what truly matters.
In this episode of The Author Your Brand Show, Terry talks about how his time in law enforcement built his resilience, how facing a life-threatening illness changed his outlook, and why family support has been essential. Now a speaker and author, he helps others push through adversity and find purpose in life’s toughest moments.
Takeaways:
- Challenges test your strength and character.
- Negotiation skills aren’t just for crisis situations—they apply to everyday life.
- Perspective is everything when facing the unexpected.
- The right support system makes all the difference.
- Helping others can bring meaning to your struggles
Get Terry’s book: Sustainable Excellence [ https://amzn.to/3FfBKXR ]
Learn more about what he does at MotivationalCheck.com
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