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The Author Your Brand show takes a deep dive into becoming a best selling author, sometimes without writing a word. The host, Doug Crowe, interviews CEO’s of multi-million dollar firms, successful entrepreneurs, and “slightly” famous people. Guests include the former CMO of Starbucks Asia, the Inventor of GPS (who sold the company he founded for $6.6 Billion) & NYT bestselling authors. This daily LIVE show uncovers the mindset of these visionaries & their success tips.
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Wednesday Oct 13, 2021
Thursday is the New Friday with Joe Sanok
Wednesday Oct 13, 2021
Wednesday Oct 13, 2021
Joe Sanok is a keynote and TEDx speaker, business consultant, and writer for PsychCentral. He has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News.
His podcast show, The Practice of the Practice Podcast, is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. He has interviewed Pat Flynn, John Lee Dumas, and Lewis Howes.
In this episode, Joe talks about his new book, Thursday is the new Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want and how the four-day workweek became more relevant during the pandemic. He also shares the research supporting how a four-day workweek boosts productivity and creativity.
Joe also shares how he landed his book deal with Harper Collins and used the money they gave to market his book.
Key Takeaways/Main Points:
In this episode we discussed….
1. “if a Kalamazoo community college can switch to a four-day week and experiment and just say like, does this work for us? I think it's important for businesses to just question, why have we done it this way?” (01:08)
2. “So most people, you know, they hear things like sprint or batch where you're going to do all this work….. (09:12) And so in the book, I talked about discovering your sprint type, uh, because someone may try the typical batching sprint. And they're like, that doesn't work for me, I guess I'm not a sprinter. But then the reality is, you just don't know your sprint type.” (08:54)
3. “The way it works is if you get a meeting with a Harper Collins it's as much me making sure they're a fit as them making sure I'm a fit. It's not an interview to try to get me to just join it's us seeing if there's a good relationship there and the amount of kind of business books that they are putting out for me felt like a very solid fit.” (18:16)
To start making Thursday your new Friday, you can purchase Joe’s book on Amazon (https://www.amazon.com/Thursday-New-Friday-Fewer-Hours/dp/1400225981) or you can visit his website https://joesanok.com.
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