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The Author Your Brand show takes a deep dive into becoming a best selling author, sometimes without writing a word. The host, Doug Crowe, interviews CEO’s of multi-million dollar firms, successful entrepreneurs, and “slightly” famous people. Guests include the former CMO of Starbucks Asia, the Inventor of GPS (who sold the company he founded for $6.6 Billion) & NYT bestselling authors. This daily LIVE show uncovers the mindset of these visionaries & their success tips.
Episodes

Thursday Jul 21, 2022
Thursday Jul 21, 2022
You start a project and are full of ideas of what to do next. You keep telling yourself you need more research and sources of inspiration because everything has to be flawless. You tell yourself not to worry, you have time. The next thing you know, your deadline is tomorrow and you're panicking cause you haven't even started yet.
You've just fallen into the trap of perfection, one of procrastination's many symptoms.
Today's guest, Eric Twiggs, is the author of The Discipline of Now: 12 Practical Principles to Overcome Procrastination. Listen to our episode as he shares with us what causes procrastination and how it can be cured. He also discusses the many "justification for procrastination" traps and will recount the most unusual excuse he has heard.
Eric is a founding partner and president of The What Now Movement. He has written two books, One Moment in Time and The Discipline of Now. His book, The Discipline of Now, has been recognized as a Global Top Ten Finalist for the 2020 Author Elite Awards in the category of Best Self Help Book. Eric has a weekly inspirational podcast titled "The 30 Minute Hour."
Key takeaways:
- You can't allow perfect to become the enemy of progress. ...sometimes you have to do what the military says and take action on imperfect information. (1:42)
- The root of procrastination tends to be discomfort, there's usually something at the root you're not comfortable with. (8:40)
- Make sure that you're focused on your wins. Like, if it's something that sounds like a cliche, just do it. (24:45)
If you are eager to maximize your time, minimize your stress, and break the procrastination habit so that you accomplish your goals and achieve your dream, grab a copy of his book at https://www.amazon.com/TheDisciplineofNow.

Thursday Jul 14, 2022
How to create a new habit in 21 seconds, not 21 days with Blaine Oelkers
Thursday Jul 14, 2022
Thursday Jul 14, 2022
We are often told that it takes 21 days to create a habit, but what if it was a lie?
Habits are routine behaviors that we repeat regularly and oftentimes subconsciously. They say harnessing its power is a great way to pursue success since it frees up our brain's capacity to make better decisions.
In today's episode, our guest Blaine Oelkers will share with us his 21 Second Habits, a process that allows us to create a habit in 21 seconds, not 21 days. He will also teach us how to compress time through his 30-minute hour which will help us get an hour's worth of stuff done in 30 minutes of compressed time.
Blaine is a TEDx Speaker and leading authority in personal implementation and consistency. He is America's only Chief Results Officer®. He's a habit master with documented streaks of 1516 days in a row and counting! As a top LinkedIn Connector, he has over 25,000 1st-level connections. Blaine graduated from Purdue University and Stanford University's Social Entrepreneurship Program. He is powered by Selfluence, a personal development, and training company.
Key takeaways:
1. We’ll call it a little bit of a hack that has a few steps to it, where you can create habits instantly I say 21 seconds… You already have the power to influence yourself like, nothing new that you'd have to learn you already know how to do it, you just kind of forgot a little bit. (2:59)
2. The building of the new habits hasn't been that troublesome now the elimination of bad habits, that's more difficult for people but adding a new habit to something you already do has been fairly easy. (14:12)
3. Well, the latest research says it's about 60 days, for the neurons, to really wire in and be automatic, but when you link it to something that's already automatic, then then you're in good shape. You just need a cue a reminder, when you go to do the thing that's already been there for 60 days. (20:24)
For more on Blaine visit http://blainetedx.com/ you can also check out http://selfluence.com to get a copy of his 21-Second Habits Guidebook.

Thursday Jul 07, 2022
Same Side Selling with Ian Altman
Thursday Jul 07, 2022
Thursday Jul 07, 2022
Some people love salesmen and some people shy away from them. When you walk inside a store and a hyper-ambitious salesperson approaches you, you either run to the nearest exit or detour to the next aisle. Love them or hate them, at the end of the day, they are necessary.
Our guest today, Ian Altman, will share with us how to be a nonstereotypical salesperson. Listen in as he teaches how to ask the right questions and how to position value versus price. For the business leaders and owners tuning in to our show, Ian will share the steps you can put in place to develop top-performing salespeople.
Ian started, sold, and grew his prior companies while taking their value from $0 to over $1B. He's the co-author of the bestseller, Same Side Selling, and hosts a podcast called Same Side Selling. His Same Side Selling methodology has helped Fortune 500 companies including Allstate Financial, Advisors Excel, Thermofisher, Sodexo, Johnson & Johnson, The Standard, Teradata, Bell Canada, and SAP, quickly double or triple their growth. Ian has written for Forbes and Inc. and is also a popular keynote speaker. He is consistently recognized as one of the world's top 30 Experts on Sales, and his Same Side Selling Academy is rated one of the top 5 Sales Development Programs globally.
Key takeaways:
- So the greatest number of top performers are not pushy salespeople. See, there are three personas in the world of sales, you have an order taker, you have a stereotypical salesperson, and you have a subject matter expert (3:22)
- The second thing that top performers need is a playbook for dealing with common objections. We call it our objection clinic. The idea of the objection clinic is what are the things that come up all the time that you just, you wing it each time, even though it comes up all the time. (8:30)
- How do we attract the right people? So for starters, you're going to recruit by saying things like, "Hey, are you working in a place right now where you feel underappreciated, you're being micromanaged, where you don't have autonomy, or don't have the right tools to achieve your full potential? Then we would love to talk to you about whether or not we might be a fit." (14:47)
To talk to Ian about his Same Side Selling methodology you can call +1 240.242.7460. You can also visit his website https://ianaltman.com/ for more information on his book and academy.
Did you like today's episode? Don't forget to hit subscribe and leave a review.

Thursday Jun 30, 2022
The Descent Is The Real Climb with Jeff Getty
Thursday Jun 30, 2022
Thursday Jun 30, 2022
You spent 20 or 30 years building your company then all of sudden, your phone rings and you've got an offer. Now you are wondering, what do I do?
In today’s episode, Jeff Getty defines transitions and transactions and how to decide what is best for your company's future. Listen in as he discusses how to complete either transitions or transactions and how to equip yourself to get the most out of it.
Jeff is a Merger and Acquisitions Attorney and is the Managing Director of Key's Family Wealth Consulting Team. He is a nationally recognized author and speaker with over 25 years of experience designing and implementing sophisticated, and innovative asset protection, tax reduction, and estate planning strategies. Jeff has more than $8 billion in transactional experience in private offerings of equity and debt, mergers and acquisitions, reorganizations, and spin-offs for closely-held and family-owned businesses.
Key takeaways
- Transitions to me, are generally talking about internal transfers. So it's either selling or gifting to children or transitioning management ownership and control to management or employee. Transactions are sales to third parties. (4:28)
- About 50% of most deals in the privately held space, begin with an unsolicited approach or unsolicited offer around a business. And if you're a successful business owner, you see this every day. (11:04)
- I would always tell someone unless they're sure they're ready to do something tomorrow, to go to work and do a particular strategy. You should look at your transition or transactional auctions over a series of time. (32:13)
- First and foremost, you should always know what your business is worth inside the marketplace. You never want to be caught flat-footed when someone comes across and lobs you the proverbial fat offer, a stupid offer, and you don't really know in context, is it really that good? (33:20)
If you are a business owner and considering transitioning or transacting contact Jeff at 412-303-4521 or via LinkedIn https://www.linkedin.com/in/jtgetty/ to get expert advice.

Thursday Jun 23, 2022
Thursday Jun 23, 2022
Leaders have big jobs and impressive leaders demonstrate true courage. Based on her experience consulting with companies, coaching executives, and developing leaders at all levels, our guest, Amy Riley, has seen that successful leaders consistently demonstrate courage in four distinct ways.
In today's episode, Amy shares the ways leaders exhibit courage and lessons that can be gleaned from these examples. She also shares how, taking the courage to talk to employees about personal concerns, can positively impact employee performance in the workplace.
Amy Riley is an internationally renowned speaker and the international best-selling author of "The Courage of a Leader: How to Inspire, Engage and Get Extraordinary Results. " She has more than two decades of experience consulting with Fortune-50 companies including Cisco Systems, Deloitte, and Barclays. Amy has a Master of Science in Training and Development (MSTD), with an emphasis in Organization Development (OD), from Loyola University in Chicago, Illinois. She is a Certified Professional Behavioral Analyst (CPBA), a certified Tiara International LLC Coach, and certified in the Meyers-Briggs Type Instrument.
Key takeaways:
- Courage is not knowing all of the stuff that you could possibly know about the initiative or your goals or the results that you're going for. It can also involve that vulnerability to say I don't know all the answers here. (4:45)
- Leadership development, how we're doing and being and thinking as a leader, is a work in progress for all of us. (9:02)
- I am a believer in strengths-based leadership…Don't try to be who you are not instead, lean into your strengths. We're starting to learn that leaders look and feel and talk in different ways and effective leadership does have different kinds of faces and styles. (19:31)
For a free chapter from her book, send an email to amy@careerbuilder.com, and reference our show, The Author Your Brand Show.

Thursday Jun 16, 2022
Getting On The Same Page with Brian Cain
Thursday Jun 16, 2022
Thursday Jun 16, 2022
Who hasn't dreamt of a workplace that has great teamwork? A place that has effortless communication, selfless collaboration, and a finished product that actually feels finished. If the result is so desirable, then why is it difficult to accomplish?
Getting a team to work together is more critical than ever; according to Salesforce, 86 percent of workers and executives find their workplace failures stem from a lack of collaboration and a huge part of collaborating is ensuring that everyone is on the same page.
Enter Brian Cain, Co-Founder of Work Excellence, a company that has developed a method that helps organizations see the most important issues in the workplace and make small changes that can result in massive gains in productivity, time, and cost savings. Brian is a proven change management leader that helps organizations achieve their goals and meet their expectations. His expertise is in strategic and operational planning, group facilitation, teaching and coaching teams, individuals, meeting management, and process optimization.
In today's episode, Brian gives us a glimpse of their Work Excellence® Method, a simple method that helps organizations improve by getting them on the same page and staying on that same page as well.
Key takeaways:
- We asked the question, where's the page? That's a simple question, right? And people really don't have a page; they just say we're not on the same page. We hear it more and more today, especially with diverse groups working in different parts. Some people are at home and some people are in the office. Maybe it's a hybrid where you're in and out and some people are away all the time. It makes it more difficult to get and stay on the same page (4:25)
- A lot of times people just need small changes, and they can't see those simple small changes that they need to make to get there. (7:20)
- You're 46% more likely to get your goal to reach your goal if you write it down…If you write down that goal, that future state of where you want to be, you believe that you can get there so you must take action (21:27)
To learn more about the Work Excellence® Method and take their organizational assessment visit https://workexcellence.com/organizational-assessment-tool/.

Thursday Jun 09, 2022
Built For Crisis with Brad Cousins
Thursday Jun 09, 2022
Thursday Jun 09, 2022
As we come out of the pandemic things can be over overwhelming. You might be emotionally overloaded and are afraid to decide on what to do next.
Meet our guest, Brad Cousins who describes himself as someone "built for crisis". He is a specialist in transformational change with over 20 years of experience in private equity and distressed acquisitions. A turnaround global transformation executive, he has built his career on rapid, radical and change with breakthrough growth.
In today's episode, Brad teaches us how to build ourselves better for crisis and live at the intersection of strategy, people, change management, transportation, transformation, and the biggest part - managing ourselves and our emotions.
Key takeaways:
- We tend to approach this crisis, and they're triggering our emotions. We're not recognizing that our judgment and our decision-making are impacted by emotional overload. (2:56)
- So whatever crisis comes today is an opportunity and I think it's a really a mindset shift of looking at every crisis as an opportunity to do something different (4:26)
- Some people run to the car wreck outside, and some people shy away from it. Some people run to help, and some people get scared. And so part of it is recognizing yourself and your triggers. (5:23)
For more on Brad Cousins visit http://bradcousins.com/about/.

Thursday Jun 02, 2022
The Emergent Approach to Strategy with Peter Compo
Thursday Jun 02, 2022
Thursday Jun 02, 2022
The future isn't planned. We can't create a vision of the future and then tell our employees to make it happen. If this is the case, how can we make the future we want to happen? As leaders, we need to adapt. We create visions, we create ideas, and we create plans. And then as we start walking down the road, we find out what's different from what we thought, and we modify.
In today's podcast, Peter Compo author of The Emergent Approach to Strategy, Adaptive design, and execution for change and innovation, shares how to be an adaptive leader by being adaptive to strategies. Peter is a corporate business veteran, scientist, and musician who spent twenty-five years at E. I. DuPont in diverse leadership positions, including director of corporate integrated business planning.
Key takeaways:
- Maybe there's a way to make it a win-win with somebody that you do something to. But unless there's some pain, I don't think it's a real strategy. (8:15)
- Often, the driving force for making the change was the manufacturing group. The business leadership's strategy consisted very much of lists of things to do, initiatives, and so forth. It didn't give the manufacturing group the direction they needed …They didn't know what products to cancel, they didn't know what products not to expedite anymore. (9:49)
- How does creativity occur? Free thinking is in there, yeah, maybe. But it's not the essence of it. It's some kind of discipline, but it's a deep discipline…they had a strategy. (12:19)
To get a copy of Peter's book, coming out this Spring of 2022, visit https://emergentapproach.com.

Thursday May 26, 2022
Buying Real Estate in Today’s Sellers’ Market with Harjeet Rathour
Thursday May 26, 2022
Thursday May 26, 2022
So, you are selling your property and your real estate agent says, "This is worth $500 grand". Then an offer comes in for $600K. Is there something wrong with your realtor?
Welcome to the seller's market where the demand is high and the supply is low so buyers must compete with each other to score a property.
In today's episode, Harjeet Rathour shares what buyers can do to put themselves in a better position to purchase a house. Harjeet is a Realtor®, Team leader for Team Jeet at eXp Realty. Her philosophy "Value, Vision and Victory" is the core of her business and personal life.
Key takeaways:
- People are moving more out towards the suburbs where there is space. So because the inventory is low, it (prices) did go up. And even with the interest rates going up recently, that (demand) didn't stop either. (1:48)
- Always get an inspection done on a property. Another thing is (to) have your finances together. (9:04)
- As soon as something comes on the market, it's off in a week. Another thing I would suggest is preparation. If you have everything in order, you see the house that you want, you (can) put in the offer and start your negotiation within a day or two. (Otherwise) that house is going to somebody else. (14:34)
Interested in buying a property? You can contact Harriet via Instagram at https://www.instagram.com/realtorjeet/?hl=en or her phone at 631-364-7737. You can also visit her website at https://lib.exprealty.com/agents/95593/Harjeet+Rathour.

Thursday May 19, 2022
How To Weave Compelling Prose And Make A Living From It with John David Mann
Thursday May 19, 2022
Thursday May 19, 2022
You have just finished writing your book, and you see yourself as the next JK Rowling. Then you realize, what should I do next? Tune in to today's podcast as our next guest, John David Mann, shares with us how to weave compelling prose and make a living from it.
John has co-authored more than 30 books including four New York Times bestsellers and five national bestsellers. His books have been published in 38 languages and have sold more than 3 million copies. His writing has won multiple awards, including the Living Now Book Awards Evergreen Medal for its "contributions to positive global change." COLD FEAR is the sequel to last year's STEEL FEAR, which was named "one of the best novels of 2021" by Publishers Weekly and has been nominated for a Barry Award.
Key takeaways:
1. To describe a scene..I build it in my head, like building a stage set…I look at pictures of it, I go read about it, I go do research. (4:03)
2. The number one strategy for creating a readership for your book is developing that core of devoted readers, it could be 50 people, it could be 100, whatever, how it doesn't matter how small it is. (21:06)
3. Before you finish your book, you got to make sure that your concept is golden and is going to ring like a bell that can be heard for 10 miles around. (23:48)
4. When you first put stuff on paper, don't worry about whether it's any good or not because it won't be I promise you, it won't be that great… That's okay. As long as you're true to yourself, true to your idea true to your intention… you come back to it and take your ideas, the raw ore, and start to refine it into Polish steel (34:41)
To get your very own copy of John’s books visit https://johndavidmann.com/books/