The Author Your Brand Show

Wantrepreneur to Entrepreneur with Brian Lofrumento

Listen in as Brian unveils the six things to focus on if you want to grow a successful business. At the end of the episode, Brian will share the link to get the checklist for these six things. 

Brian Lofrumento is an entrepreneur, podcaster, and author whose businesses have reached over 3.5 million people. Having started his first business at the age of 19, Brian now hosts one of the top business and marketing podcasts in the world, with listeners in over 150 countries, and is the CEO of the Launch Coalition, the community where entrepreneurs go to grow together. Brian has worked with over 5,000 entrepreneurs of all levels to help them rapidly grow to 6- and 7-figures.

Key Takeaways:

1. It's easy for us to poke fun at these two examples of selling Tumbleweed or selling the pet rock. But the reality is, it's not just the products that made those businesses a success. And I think that's one of the biggest misconceptions when it comes to entrepreneurship (7;13)
2. Everyone has a million-dollar idea and then nothing comes of it. So that's why for me at the base of the pyramid is us the entrepreneur, if you do not act like an entrepreneur, think like an entrepreneur. If you're not productive, like an entrepreneur, if you don't have the belief of an entrepreneur, doesn't matter how good your product is, you're never going to succeed (9:11)
3. The thing about entrepreneurship is that you have to continue powering through these obstacles without seeing results. (9:59)

To get instant clarity on how to GROW your business grab a copy of Brian's book at https://brianlofrumento.clickfunnels.com/bl-homepage-20221646762479952#. 

301 Ways to be a High Value Husband with David Frey

Our guest for today, David Frey, works with men to help them to become high-value husbands. Married for 31 years, David has overcome most of the issues and obstacles men have faced when trying to have a successful marriage. He now shares his expertise with married men whose marriage is falling apart and feel they've tried everything to revive their marriage, but have experienced rejection and failure. He developed a program called, HIGH-VALUE HUSBANDS BLUEPRINT that serves as a blueprint for winning back the love and respect of your wife. His book "301 Ways to be a High-Value Husband" is about to be released via Amazon. 

 

In today's episode, David shares the three pillars to become a high-value husband as well as four steps to train your brain to go into a calming state. He also shares the phases of marriage and one of the easiest ways to improve your marriage. 

 

Key takeaways:

1. There was a study done by the University of Denver. And this was a very big study, and it was found that lack of commitment is the number one reason for divorce. (2:54)
2. Own up, grow up, and show up, those are the three pillars, that I think that you need to, to become a high-value husband. (5:19)
3. (Send) gratitude message to each other. And I'm telling you, it had a big impact. So every time you do that, you are making a deposit in your wife's measuring. And it elevates your relationship closer and closer to the contentment zone little by little. (41:05)

To get marriage advice, contact David at https://www.linkedin.com/in/thedavidfrey/.

Selfish to Selfless with Coach Keegan

Keegan Schaefer is the CEO and Owner of Coach Keeg Consulting which operates with purpose, connection, heart and drive in order to identify and help pursue one's life purpose and refocus one's present life to breakthrough to the highest level of energy, fulfillment, and productivity. Their passion lies in cultivating strong relationships that lead one into a prosperous future with a non-wavering vision in mind.

In this week's episode, Keegan shares his journey towards achieving a clear mind and his secrets towards achieving success. He also talks about his new book, Selfish to Selfless: 5 Pillars to Fulfillment Through Purpose.

Key Takeaways:

 

1. when we talk about purpose, when we talk about vision, this is what we are leaving to the world, whether that's a legacy, a service, a relationship, something to impact somebody else's life. (2:30)
2. When you start with these big audacious goals.. we have to have a big picture goal, and then we break that down. And we break it down further and further and further. So for instance, you may start with a 10 or 15-year goal. And then you break that into five years... (7:43)
3. Every single person in this world has a unique set of skills, talents, abilities, and experiences that they can leverage to change the lives of other people… I want to open that reality to the world. I want every single person to realize that they are destined for more, they are here for greatness. (18:40)

 

To find your greater purpose and learn how to achieve it, get a copy of his book now available via Amazon: https://www.amazon.com/Selfish-Selfless-Pillars-Fulfillment-Through/dp/B09NGVLQMP

Leadership is not a job title with Esther Deustch

Our guest for today is passionate about bringing her business background and love of people to her community. 

Esther Deutsch is a Social Worker and Ops Manager for RCS Professional Services, a company providing professional IT Support for businesses in and around New York, NY, and Atlanta, GA since 1999. She is very passionate about leadership development, education, and problem-solving through innovation. She loves to network and build thriving communities by leading with heart, sparking creativity, and empowering individual team members to unite and take responsibility for collectively spreading an organization's mission and core purpose. 

In today's episode, Esther and Doug discuss cybersecurity and what small companies can do to protect themselves. She also shares her advocacy of increasing the number of social workers in the tech space and women in tech and cybersecurity

 

Key Takeaways:

1. A lot of small businesses think that they need to put a lot of money in, or do too much over their head where it may not even be worth it for them financially, when the reality is actually not that true, there's a lot of little things you can do. Some of them don't even cost money. It's just about training and awareness.

2. A lot of businesses that were previously in offices are no longer in offices and not planning to ever go back, us being one of them. That's created a lot of opportunities from the cybersecurity standpoint and not necessarily in our favor. (2:55)

3. To actually bridge the gap, I think the first step is getting more women to study these fields. I could tell you that there's not an equal number of men and women studying the field. (15:25)

Failure Guy with Ben Currier

Based in Kansas City, Ben Currier is the host of Failure Guy podcast, a show dedicated towards the hardest moments successful people endured and the failures they encountered on the way towards actually 'making it'. 

 

In this episode, Ben shares his motivation for starting his podcast as well as the lessons he has learned from his failures. Ben and Doug also talk about death and resilience, and how some people recover from major illness.

 

Key takeaways:

 

1. Giving up on something isn't a failure, because you're still alive. (8:31)
2. If you're not pushing the envelope, you're not promoting some kind of change in our culture, environment, society, etc (18:030
3. I used to think about death all the time, like every day. And then, after a while, you're like, Well, why am I thinking about it all the time? (18:58)

 

Ben Currier spent 15 years working in Finance & Accounting and has seen how so many businesses can benefit from a knowledgeable Excel guru.  He believes that improving your Excel skills will help you save time, reduce errors, and get the most out of your financial reporting & analysis. He offers Excel online video lessons and Business & Finance Training. To listen to his podcast go to: https://www.failureguy.com/. 

The Go-Giver Marriage with John David Mann and Anna Gabriel Mann

The finest couple of the year, John David Mann and Ana Gabriel Mann share their precious time with Doug to talk about their newest book, The Go-Giver Marriage: A Little Story About the Five Secrets to Lasting Love. This long-awaited sequel shows readers how to unlock a deeply satisfying, abundant relationship based on simple, everyday acts of generosity. 

In this episode, John and Ana share the five secrets to lasting love and explain how each of these is rooted in our needs as a child and still need now. These five secrets are easy to understand and implement and work no matter what phase of the marriage you are in. 

 

Key Takeaways:

1. People want to think a marriage can be 5050. But a 5050 marriage is really a recipe for failure. There's just so much research and evidence that says that people who are giving and constantly giving live longer. Their heart is healthier, they sleep better, they have generally better health. So why wouldn't you want to give to the very person that you're marrying? (4:23)
2. You don't have to do the work as a couple. One wants to work actively to improve the marriage to change lives, and the other one is not so sure. With our work with the five secrets, one person can start putting these secrets in your practice. And it can shift the dynamic in such a way that the whole family comes along. (9:35)
3. My favorite secret is the very first secret. And it's a secret that's really easy to put into place, it's the secret to appreciate. And when we talk about appreciate, it isn't a passing compliment. A moment of appreciation is taking the time to stop them in their tracks and actually speak authentically to what it is that you love about them. (10:48)

 

John David Mann is co-author of more than thirty books, including four New York Times bestsellers and five national bestsellers; his classic 2008 parable The Go-Giver (coauthored with Bob Burg) earned the 2017 Living Now Book Award's "Evergreen Medal" given for its "contribution to positive global change."

Ana Gabriel Mann, MA, earned her degree in clinical psychology before going on to serve as a celebrated educator, therapist, corporate trainer, speaker, and coach. She currently coaches Go-Giver Marriage clients and leads the Go-Giver Marriage Coaches Training Program, training coaches from around the globe.

 

For more information visit https://gogivermarriage.com. 

Gorillas Can Dance with Dr. Shameen Prashantham

In today's episode our guest, Dr. Shameen Prashantham, will talk about large corporates and startups, their differences, and also what makes it difficult for them to work together. We will also talk about the history lessons learned through Microsoft's BizSpark.

Dr. Prashantham is a Professor of International Business & Strategy, and Associate Dean (MBA), at China Europe International Business School (CEIBS) in Shanghai, China. In his new business book, Gorillas Can Dance explains one very successful strategy that has worked for leading corporations such as Microsoft and Unilever: partnering with start-ups. His book addresses the key issues facing corporations wishing to develop this initiative based on years of research and interviews with leading practitioners in this field. 

Key Takeaways:

1. There will be still big companies that are very defensive and very difficult to penetrate. But in my research, I found a number of companies that have over time, developed more humility than they had in the past. And I think these are the ones to perhaps be talking to first. There's a potential Win-win in the sense that they have the scale and the startups have the agility. (8:25)
2. I think the reason why big companies have been talking to startups is the recognition that they need to up their game in terms of digitalization. The startups have something to offer going forward. And another driver I'm seeing now is sustainability. (20:25)
3. It is conceivable that a startup that's worked with a partner program could get on the radar of the big company and be a candidate for investment. (25:03)

To grab a copy of his book visit: https://www.amazon.com/Gorillas-Can-Dance-Corporations-Partnering/dp/1119823587

The Present Dad with George Jones

Our guest today, George Jones, is on a mission to help young men become better fathers. Based on his belief that The best present you give your children is to be present, George has created a full curriculum of digital and experiential courses to make a dent in the Universe. He is also writing a book on fatherhood titled, "The Present Dad". 

George Jones is a retired NFL Player and Devoted Husband and Father. Jones had a stellar college career at San Diego State, where he broke many of Marshall Faulk's rushing records. George made his NFL debut during the 1997 season with the Pittsburgh Steelers, serving as a halfback for most of the season. The following season, he was released by the Steelers and moved on to the Jacksonville Jaguars before finishing his career with the expansion Cleveland Browns in 1999. 

Key takeaways:

1. GJ was born on January 23, 2007. I can remember him grabbing my finger and I whispered in his ear, "I will always be here for you, GJ. No matter what it takes, through good and bad, I will always be here for you." That day, when my oldest son who bears my name was born, that's the day I became a man. (13:12)
2. Scoring a touchdown in the NFL, rushing 400 yards, and being drafted, knowing a bunch of famous people, that's cool. That is all fine and good. But the greatest gift that the good Lord has ever given me is to be a father. The talent to play football is secondary to this. So for me, I love football, and I enjoyed it, but it can never match being a father. (16:15)
3. I can remember it like it was yesterday. The two nurses were whispering under their breath about Max. So I asked the nurse, and they said, "We don't want to alarm you but we think your son has Down syndrome". So I googled Down Syndrome and I almost passed out. I knew right then and there, my life as a father has changed forever. (19:07)
4. The first three years of Max's life, I probably cried 10 times a day. I had to pick myself up and say, "You know what, George, you got to stop feeling bad for yourself. You are his father, you got to do right by him". From that point on, I had to do right by him, and I had to fight for him. Now, 13 years later, I couldn't imagine life without Max, because Max has given me something that I don't think I would have had he not been born, which is empathy. They always say the good Lord doesn't give you anything you can't handle. So me being a former professional football player, I wasn't going to quit. I was going to stand up and fight and do right by Max. (21:48)

 

For more on George's insight on being a present dad visit his website: https://thepresentdad.com/

How To Get Book Deals with Randy Peyser

Randy Peyser edits and ghostwrites books and gets authors' book deals with New York literary agents and publishers. Her clients have been featured on Hallmark TV and Daily Mail TV, in Oprah Magazine and Time Magazine, on the Wall Street Journal and USA Today Bestseller Lists, in airport bookstores and FedEx/Office and Office Max stores, and more. She is the author of Crappy to Happy as featured in the movie, "Eat Pray Love"; The Power of Miracle Thinking; and The Write-a-Book Program. 

 

Key takeaways:

1. There are two parts to getting a book deal. One part is about your content, your differentiation, the writing itself - what are you bringing, that's new to the conversation. The other part has to do with your numbers. And this is the business side of publishing. (2:03)
2. Publishers are looking for outcome-driven titles and outcome-driven content. Books that'll take the reader from point A to point B, with all the steps in between. So by the time the reader finishes reading the book, they can actually apply something to do something differently. (14:28)
3. Publishers do not care about an author's brand at all, it does not matter to them. We love our brands, we're attached to our identity and our brands, publishers don't care about that. The only thing they care about is selling books. (17:28) 

To get help in getting book deals with top literary agents and publishers visit https://www.authoronestop.com.

How to Createyourself with Dr Gordon Jones II

Dr Gordon Jones, Co-founder and CEO of Validide and Author of International Best Seller "How to Createyourself" graces our show again today to talk about his book and what inspired him to write it. 

Dr. Jones is a man of many hats. He is a healthcare executive, business developer, investor, mentor, author, coach, curator, educator, son, hugger, father, brother, athlete, coach - he's done everything very much like Michelangelo. A graduate of the Citadel, he did two tours with the second airborne. He's got his master's and doctorate to health administration from the Medical University of South Carolina and has spent 30 years in digital health, innovation, entrepreneurship, business development. 

 

Key Takeaways: 

 

1. If we don't know why we're here, then we can't create a purpose, we can't define what our purpose is. And then we can't define our journey to create yourself because we don't know where it is we want to go. (6: 23)
2. So one of the big things that we do as we're developing ourselves, is, we don't know what it is we're doing, but we verbalize that with our friends. Or we might do an activity and we're subconsciously looking at how our friends respond to that. And all of this starts to help develop who we are and what our identity is. So if we take that just whole idea of how we learn and develop our identity as a kid, and adulthood, we understand the mental behaviors that we regenerate off of different cues that we get from our environment. One of the things that we have to do is make sure that we have an environment that has been conducive to pursuing that of which we want to create. (8:20)
3. So I've let my mind generate the idea of a goal. And when you're doing that, you just have to make sure you do it well enough that it makes you proud. And that becomes a part of your creative self journey. (10:00)

For your own copy of Gordon's book head to https://www.amazon.com/How-Createyourself-Dr-Gordon-Jones/dp/B09M7T3TR8/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=