The Author Your Brand Show

Talking Change: Must Have Conversations for Successful Leaders with Jennifer Campbell

One of the most baffling and recalcitrant problems which business executives face is employee resistance to change. All too often when executives encounter resistance to change, they "explain" it by quoting the cliche that "people resist change" and never look further. In today's episode, Jennifer shares the reason behind why employees resist change and how leaders can help them overcome their fear of change. 

Jennifer Campbell is a certified coach, sought-after consultant, and seasoned facilitator with twenty years of experience leading complex change implementations. Clients seek her out because of her diverse management consulting and leadership coaching background and her ability to create beneficial and sustainable change in people and organizations.

Key takeaways:

1. Conversation is the way to tackle resistance to change because resistance to change is inevitable, and conversation is a way to work through it. (2:09)
2. If the leader is not bought in, it's hard for you too as the leader to rally everybody else. (5:56)
3. One thing I can do to overcome my fear of loss or control is engage yourself in conversation (22:41)

Visit her website at www.actionimpactmovement.com to start your path toward being a successful leader or grab a copy of her book at https://www.amazon.com/Talking-Change-Must-Have-Conversations-Successful

The Sales Playbook for Hypersales Growth with Jack Daly

Today's guest, Jack Daly, shares insights on how to maximize your sales income. He discusses the importance of recruiting, training, coaching, and building up a sales team in increasing revenue. Jack also recounts his experience with a previous manager who failed to realize the significance of building client relationships to generate more sales. 

Jack is a leading sales speaker and trainer with over 30 years of sales and executive experience. His track record is a testament to his real-world knowledge and extensive expertise in sales and sales management. He started his professional journey at the CPA firm Arthur Andersen, later on, he became CEO of several corporations. He built six companies into national firms, two of which he sold to the Wall Street firms of Solomon Brothers and First Boston.

In addition to his comprehensive professional background, Jack holds a BS in Accounting, as well as an MBA, and was a Captain in the U.S. Army. Jack Daly is an Amazon Best Selling Author and has written and contributed to many books, including Hyper Sales Growth and The Sales Playbook for Hyper Sales Growth. 

 

Key takeaways:

 

1. What I like to tell my clients is, that a sales manager's job is not to grow sales. It is to grow salespeople in quantity and quality. And if you grow up salespeople in quantity and quality, they will in turn grow your sales. (3:26)
2. The worst thing that we do with salespeople in most cases, is give them a sales manager's job. It's an entirely different skill set. And most of them are not going to be happy. (6:30)
3. The shortest course, on sales that could be taught or learned, is just four words, ask questions, and listen. (8:05)

 

Learn how to reach your full sales potential! Visit https://jackdalysales.com/product/the-sales-playbook-for-hyper-sales-growth-20/ to know more about Jack's 4-hour virtual session designed to teach you fully about sales, and what you need to know to get to the top of your game. This presentation is fast-paced, practical, content-rich, and filled with take-away value.

Fashion Crimes with Holly Katz

Whether we like it or not, or whether we believe it or not, we live in a superficial world and in today's episode, Holly Katz shares with us why fashion matters and why it should be important to you. For Holly, fashion can change your life. With fashion, you can increase your self-confidence and actually make your image work for you.

Holly is the host of the Fashion Crimes Podcast where she spills the tea on industry secrets, calls out fashion criminals and interviews top influencers and guests that shape the fashion world today. She helps transforms lives through individual personal styling and has been described as "life-changing". Her company, Holly Katz Styling, boasts an impressive client list including celebrities, television networks, ad agencies, photographers, and magazines. 

 

Key takeaways: 

1. Fashion is not you're bad, you're ugly, you're pretty, you're rich, you're poor, you're skinny, you're fat. It has nothing to do with that. It's the same thing (as) you're telling people how to help their career. (8:19)
2. All of these people that are shopping for price, I will tell you, right now, I will have it on my gravestone you are doing yourself a disservice by doing that. You think you're getting a good deal, you think you're getting something on sale, you think you'll find somewhere to wear it, you're not. (15:53)
3. if you think that style and fashion don't apply to you or you're not good enough or you don't have enough money, or you're just not you're telling yourself an incorrect truth. It can apply to you, it will apply to you and it will change your life for the better (28:49)

 

For more styling tips visit www.hollykatzstyling.com and www.fashioncrimespodcast.com. 

Rock Your Life: Deliver Your Message Like A Rockstar with Craig Duswalt

What do you get from touring with Guns and Roses and Air Supply? A lot of outside the box marketing! Listen in as our guest, Craig Duswalt, shares with us how to deliver our message, whatever the message may be, like a rockstar. 

Craig's background includes touring with Guns N' Roses, as Axl Rose's Personal Assistant, and Air Supply, as the band's Personal Assistant. After doing this, he became a Creative Director for a Los Angeles-based ad agency before starting his own called Green Room Design & Advertising, which was named the 2002 Santa Clarita Valley Chamber of Commerce Small Business of the Year.

Craig Duswalt is also a Keynote Speaker, Author, Podcaster, and creator of the brands' RockStar Marketing and Rock Your Life. Craig has written ten books and is a #1 Amazon Best-Selling Author.

Key takeaways:

1. You have to look the part. I have a rockstar jacket that I wear on stage that just ties in with my image… If I have a thing called Rockstar Marketing Bootcamp or Rock Your Life or Deliver Your Message Like A Rockstar, there's got to be some sort of rockstar theme going. Otherwise, there's a disconnect, that's delivering your message, how you appear in public, how you appear on stage (14:48)
2. If you're doing any presentation at all, if you list like 15 things on a PowerPoint slide, no one's listening to you. They're reading all the 15 things. I always have one thought per slide. Yep, just one, and then they look at that, and then they focus on the thing (15:57)
3. A rockstar is a busy business; in any industry, you're an expert. You're known as the expert in that industry. It is all about confidence. (19:30)

 

Craig is adding 100 "RockStars" in the book, showing off their Brand, their Message, and how they Deliver their Message and still has 76 slots left. To get a chance to be featured in his book visit https://rockyourlife.kartra.com/page/deliverbook. 

To learn how to deliver your message effectively visit https://rockyourlifeconference.com/. 

Five Energies of Horrible Bosses with Marcel Daane

Nobody wants to work with Horrible Bosses and we don't want to be one either. Listen as our guest today, Marcel Daane shares with us the five energies of Horrible Bosses so we know how NOT to become one. 

Marcel Daane is an accredited Professional Certified Coach with the International Coaching Federation. He is the recipient of the 2012 Global HR Excellence Award in Leadership, the 2016 Global Coaching Leadership Award, and voted 2020 Executive Coach of the Year in Singapore. He has written two books, "Headstrong Performance," and "Five Energies of Horrible Bosses and How Not To Become One."

Since 2010, Marcel has been partnering with organizations, teams, and individuals in Asia and North America providing leadership assessments, feedback, and coaching to align the leadership skills of senior managers and behaviors of teams with the organization's brand promise and culture.

 

Key Takeaways:

1. I've always found that there was a missing element in how we connect with other human beings, and how we can work together in teams. And a large part of that is how we connect with energy. (2:40)
2. So as human beings we're conduits of energy. We actually project different types of energy throughout our day, we do this all the time. For example, when I'm in a really good mood, or I'm at a party, and I want to dance, my energy is different from when I'm in the board meeting (12:41)
3. For any single boss, if they're not aware of the energy that they're in, they might be utilizing the wrong wrong type of energy, which coins them as a horrible boss at that moment. (15:41)

 

To book a coaching session with Marcel or purchase a copy of his book, visit his website: https://www.marceldaane.com/about-marceldaane-executive-coaching-in-singapore/. 

Wantrepreneur to Entrepreneur with Brian Lofrumento

Listen in as Brian unveils the six things to focus on if you want to grow a successful business. At the end of the episode, Brian will share the link to get the checklist for these six things. 

Brian Lofrumento is an entrepreneur, podcaster, and author whose businesses have reached over 3.5 million people. Having started his first business at the age of 19, Brian now hosts one of the top business and marketing podcasts in the world, with listeners in over 150 countries, and is the CEO of the Launch Coalition, the community where entrepreneurs go to grow together. Brian has worked with over 5,000 entrepreneurs of all levels to help them rapidly grow to 6- and 7-figures.

Key Takeaways:

1. It's easy for us to poke fun at these two examples of selling Tumbleweed or selling the pet rock. But the reality is, it's not just the products that made those businesses a success. And I think that's one of the biggest misconceptions when it comes to entrepreneurship (7;13)
2. Everyone has a million-dollar idea and then nothing comes of it. So that's why for me at the base of the pyramid is us the entrepreneur, if you do not act like an entrepreneur, think like an entrepreneur. If you're not productive, like an entrepreneur, if you don't have the belief of an entrepreneur, doesn't matter how good your product is, you're never going to succeed (9:11)
3. The thing about entrepreneurship is that you have to continue powering through these obstacles without seeing results. (9:59)

To get instant clarity on how to GROW your business grab a copy of Brian's book at https://brianlofrumento.clickfunnels.com/bl-homepage-20221646762479952#. 

301 Ways to be a High Value Husband with David Frey

Our guest for today, David Frey, works with men to help them to become high-value husbands. Married for 31 years, David has overcome most of the issues and obstacles men have faced when trying to have a successful marriage. He now shares his expertise with married men whose marriage is falling apart and feel they've tried everything to revive their marriage, but have experienced rejection and failure. He developed a program called, HIGH-VALUE HUSBANDS BLUEPRINT that serves as a blueprint for winning back the love and respect of your wife. His book "301 Ways to be a High-Value Husband" is about to be released via Amazon. 

 

In today's episode, David shares the three pillars to become a high-value husband as well as four steps to train your brain to go into a calming state. He also shares the phases of marriage and one of the easiest ways to improve your marriage. 

 

Key takeaways:

1. There was a study done by the University of Denver. And this was a very big study, and it was found that lack of commitment is the number one reason for divorce. (2:54)
2. Own up, grow up, and show up, those are the three pillars, that I think that you need to, to become a high-value husband. (5:19)
3. (Send) gratitude message to each other. And I'm telling you, it had a big impact. So every time you do that, you are making a deposit in your wife's measuring. And it elevates your relationship closer and closer to the contentment zone little by little. (41:05)

To get marriage advice, contact David at https://www.linkedin.com/in/thedavidfrey/.

Selfish to Selfless with Coach Keegan

Keegan Schaefer is the CEO and Owner of Coach Keeg Consulting which operates with purpose, connection, heart and drive in order to identify and help pursue one's life purpose and refocus one's present life to breakthrough to the highest level of energy, fulfillment, and productivity. Their passion lies in cultivating strong relationships that lead one into a prosperous future with a non-wavering vision in mind.

In this week's episode, Keegan shares his journey towards achieving a clear mind and his secrets towards achieving success. He also talks about his new book, Selfish to Selfless: 5 Pillars to Fulfillment Through Purpose.

Key Takeaways:

 

1. when we talk about purpose, when we talk about vision, this is what we are leaving to the world, whether that's a legacy, a service, a relationship, something to impact somebody else's life. (2:30)
2. When you start with these big audacious goals.. we have to have a big picture goal, and then we break that down. And we break it down further and further and further. So for instance, you may start with a 10 or 15-year goal. And then you break that into five years... (7:43)
3. Every single person in this world has a unique set of skills, talents, abilities, and experiences that they can leverage to change the lives of other people… I want to open that reality to the world. I want every single person to realize that they are destined for more, they are here for greatness. (18:40)

 

To find your greater purpose and learn how to achieve it, get a copy of his book now available via Amazon: https://www.amazon.com/Selfish-Selfless-Pillars-Fulfillment-Through/dp/B09NGVLQMP

Leadership is not a job title with Esther Deustch

Our guest for today is passionate about bringing her business background and love of people to her community. 

Esther Deutsch is a Social Worker and Ops Manager for RCS Professional Services, a company providing professional IT Support for businesses in and around New York, NY, and Atlanta, GA since 1999. She is very passionate about leadership development, education, and problem-solving through innovation. She loves to network and build thriving communities by leading with heart, sparking creativity, and empowering individual team members to unite and take responsibility for collectively spreading an organization's mission and core purpose. 

In today's episode, Esther and Doug discuss cybersecurity and what small companies can do to protect themselves. She also shares her advocacy of increasing the number of social workers in the tech space and women in tech and cybersecurity

 

Key Takeaways:

1. A lot of small businesses think that they need to put a lot of money in, or do too much over their head where it may not even be worth it for them financially, when the reality is actually not that true, there's a lot of little things you can do. Some of them don't even cost money. It's just about training and awareness.

2. A lot of businesses that were previously in offices are no longer in offices and not planning to ever go back, us being one of them. That's created a lot of opportunities from the cybersecurity standpoint and not necessarily in our favor. (2:55)

3. To actually bridge the gap, I think the first step is getting more women to study these fields. I could tell you that there's not an equal number of men and women studying the field. (15:25)

Failure Guy with Ben Currier

Based in Kansas City, Ben Currier is the host of Failure Guy podcast, a show dedicated towards the hardest moments successful people endured and the failures they encountered on the way towards actually 'making it'. 

 

In this episode, Ben shares his motivation for starting his podcast as well as the lessons he has learned from his failures. Ben and Doug also talk about death and resilience, and how some people recover from major illness.

 

Key takeaways:

 

1. Giving up on something isn't a failure, because you're still alive. (8:31)
2. If you're not pushing the envelope, you're not promoting some kind of change in our culture, environment, society, etc (18:030
3. I used to think about death all the time, like every day. And then, after a while, you're like, Well, why am I thinking about it all the time? (18:58)

 

Ben Currier spent 15 years working in Finance & Accounting and has seen how so many businesses can benefit from a knowledgeable Excel guru.  He believes that improving your Excel skills will help you save time, reduce errors, and get the most out of your financial reporting & analysis. He offers Excel online video lessons and Business & Finance Training. To listen to his podcast go to: https://www.failureguy.com/.