The Author Your Brand Show

PUBLISH, POSITION, and PROFIT MASTERPLAN with Ben Gioia

Ben Gioia ("joya") is a three-time, best-selling author and creator of PUBLISH, POSITION, and PROFIT MASTERPLAN. He makes it easy for coaches, consultants, speakers, and solopreneurs — to write a world-class book in 5 weeks and get clients BEFORE they’re published. This means that they can create the life they want, the business they love AND make a bigger impact right away! 

Ben helped a Fortune 100 company shift culture by creating an empathy video game (in collaboration with MIT). He's trained leaders at Stanford and created the first mindfulness program for The ALS Association (Lou Gehrig’s disease). With 35 years of writing and publishing adventures, Ben has produced more than 352 million magazines! Ben believes that people thrive when they relax, smile, and ‘Quit Suffering Now’.

 

Key takeaways: 

 

1. Do not wait till your book is published to bring their message to the world, that's the most important conceptual bit and inspirational bit. (2:00)
2. Start calling yourself the forthcoming author of such and such a book, even if you don't have the title yet. Leverage that right out of the gate to get your conversations, to get you speaking gigs, and all of that kind of stuff. (19:00)
3. Think of the kind of message that you potentially want to get there, the kind of collaboration that you want to create with people, and the kind of impact you want to make. (19:28)
4. Make sure to have conversations with great past clients, great current clients, and great potential new clients or partners about your book. (22:46)

Visit https://influencewithaheart.com to learn how to write a book and get more clients before it is published!

Client Attraction Queen with Lorrel Elian

Lorrel Elian has been an entrepreneur for over 30 years has been a mentor since 2015. She is a master teacher of body language communication and incorporates this approach in helping women who struggle with confidence and feeling authentic in their business. 

 

Her first career in the beauty industry trained her in the science of sales. She believes Relationship Building in business is an art form. She created MIND YOUR BUSINESS and became the "Queen of Client Attraction" and developed methods to serve leaders and entrepreneurs. Her mission is to help people obtain awareness by "getting into their bodies" and achieving the BODY mind connection.

 

Elian lives in the heart of Canada with her husband of 25 years and her furbabies. Her other passions are teaching Hatha yoga, Yamuna Body Rolling, and paddleboarding. Along with her husband Larry, they are organic landowners and a growing lot of their own food. 

 

Key takeaways:

 

1. Often people put more into the cars, they drive them into understanding this vehicle that carries us through life. So to really become more healthy, and that it's an inside job, what's going on in here, is reflected out there. (5:24)
2. So client attraction to me is about all about being healthy body-mind, then business, and be feeling whole and complete in your inner world and then go out and serve. (6:20)
3. so increase your hydration, half your body weight in water starting first thing in the morning upon rising, it'll stimulate your internal furnace. And it'll give you really great skin, it will improve your memory (28: 14)

For more of Lorrel Elian visit her website https://www.lorrelelian.com

How to Createyourself with Dr. Gordon Jones

Gordon is the Co-founder and CEO of Validide, a company intent on advancing the worldwide trend for Self-Sovereign Identity, known as SSI, decentralizing the control of personal identity information for all. Validide enables anyone to gain dominion over their identity by leveraging today's advanced digital technologies both safely and securely. 

Gordon recently published his book, How To Createyourself, which became an Amazon international bestseller on its launch week. In his latest book, Dr. Gordon Jones brings together his own personal and professional life experiences with those learned over his decades of research and application to take readers on a journey of discovering their own personal path to Createyourself. Through understanding the lessons of others and building their own character, readers will begin to craft a strategic roadmap to fulfill not just one, but all of their wishes. 

Key Takeaways:

 

1. We're giving away more information than we need to, to interact in the world. And that's both physical and digital online. 
2. We don't realize how much information we're giving when we were when we go online and interact with the Googles and the Facebook's and the Twitter's of the world, or even just your regular website, we're going to buy something, it's crazy.
3. How do we really protect ourselves from all of that and we're developing a way to do that through creating what we call an independent decentral Lies digital wallet system that leverages blockchain to enable people to protect their identities and their data privacy.

 

To learn more, visit https://www.thrivacy.io/. 

It‘s Not Business It‘s Personal: Strategic Conversations for the Next Gen Leader with Rico Peña

Rico has over 25 years of experience working with individuals, businesses, and Fortune 500 companies around the world. An award-winning master bilingual trainer and facilitator, he works with executives to define, hire, train and develop high-performing teams and high net worth business models. 

A former Marine, Rico is the author of the two bestselling books, "The Client Nation Their Perception Their Profits", and the recently released "It's Not Business It's Personal: Strategic Conversations for the Next Gen Leader". 

He currently heads Peña Global that develops and trains high-performing teams that generate higher profits for their companies. He has been training and facilitating on six continents to over 100,000 people in the last 15 years. 

 

Key Takeaways: 

1. Communication isn't just about speaking, or telling, or getting a great story. Communication is about connecting. (4:04)
2. As a good leader, you observe someone that person is off, you have a conversation to see why they're off. (5:42)
3. Good leadership is not about the business or the numbers or the quota. It's about that one on one relationship you have with each individual on your team and that team as a collective. And that's why we came up with that title. This is not about business, if you want to be a great leader, it's about the personal relationships you have. (17:09)

 

Those looking to grow their team or for new managers wanting to improve their game visit https://www.penaglobal.net/contact-us to talk to Rico and learn how. 

Outgrowing CAPITALISM with Marco Dondi

Since his humble beginnings on the outskirts of Milan, Marco Dondi has established his career and expertise as a strategy consultant with over a decade of experience in advising CEOs and government officials on economics, economic development, banking, education, adult training, and people development.

In his book, Outgrowing Capitalism, Marco Dondi sheds light on the fact that most people do not have the economic security to focus on purpose and life fulfillment. Instead of generating value and increasing well-being in society, free-market money creation through private banks has led to the inflation of house prices, financial crises, increasing inequality, and mountains of private debt.

Dondi believes that the assumptions and circumstances that made capitalism a success are no longer true today. In Outgrowing Capitalism, he provides a pragmatic roadmap to institutionalize monetarism and solve societal issues that only seem as permanent as time.

 

Key takeaways:

1. I think capitalism was born in a place where it was an agrarian society where every bit of capital increased productivity and gave the ability to not be subjected to the rains and the gods sending the rains, but to the ability to reliably get food. I think today, we are way, way beyond that point. And so that's the point of our growing right, I think we have outgrown the world in which we lived when capitalism was the best alternative and the best option. (2:43)
2. So I will say that's the starting point for me is like, you create an infrastructure where every citizen has a bank account at the Central Bank, just for emergency. (12:30)
3. Whatever the price, look, it's basic, I need to get it like it's so I think you need to add a bit more thinking and structuring and setting the guardrails. Otherwise, the markets and the private sector will just take advantage. (28:34)

Marco holds an MBA (INSEAD, 2012) and a Master's in management, economics, and industrial engineering (Politecnico di Milano, 2009). His book, Outgrowing Capitalism, is available on Amazon: https://www.amazon.com/Marco-Dondi/e/B09GL23M21

Unlocking the Secrets to Sales and Relationships with Michelle Lee Myrter

Michelle Lee is an award-winning Certified B.A.N.K Coach and Trainer who believes that everyone can be great at sales they just need to know the secret to authentically connect with everyone they meet and speak their language.

She believes that any Entrepreneur, salesperson, coach, business owner, can exponentially increase their sales, close deals faster, become masters in communication, and relationship building. 

For Michelle, sales is a science and an art which means anyone can learn to be great at sales, they just need the right training and tools. It's all about being able to know your audience, speak their language and understand what they need. 

Michelle helps entrepreneurs increase their sales up to 300% and close deals faster while building their communication and business skills. She offers coaching courses, workshops, and team sales training. 

 

Key Takeaways:

1. Well, sales and relationships can be really messy, but they don't have to be, they can be easy. It's like pushing the easy button. (01:16)

2. When you're talking to people, they don't really care about you. It's about them. So this is based on the person sitting in front of you. (02:24)

3. So it's about being able to know your audience, speak their language and understand what they need. It's based on their values, it's a value system. And so we have all different ways to do that. And it's the only methodology in the world scientifically validated to predict buying behavior in less than 90 seconds. (04:01)

 

If you are ready to really grow your business and learn how to be better than your competition book a free strategy call with Michelle at www.michellelee.chat

Creating Love on Purpose with Orna and Matthew Walters

Summary:

 

Orna and Matthew, professional love mentors and a married couple of more than a decade, are no strangers to the struggle individuals have when it comes to looking for love that will last. They've personally experienced the relationship merry-go-round. They both struggled with love relationships for the majority of their adult lives and they took individual action to make changes. Now, they are dedicated to helping people finally get it right this time when it comes to love. 

 

 

Key Takeaways/Main Points:  

 

In this episode we discussed….

 

1. Just slow things down and really look at your choices because the dating process ultimately is a selection process.

 

2. So a lot of times what we teach people is not to avoid conflict, but to use conflict as a doorway, to a deeper connection.

 

3. How people fight tells you a lot about the relationship and a lot about that other person.

 

4. We don't love, we share the love.

 

To learn how to create love on purpose visit: https://www.creatingloveonpurpose.com. 

Foundation For Financial Excellence: Lessons From The Pros: A Game Plan For The Collegiate Athlete with Ryan Schachtner

Ryan Schachtner is the CEO of Carolina Asset Management, a firm that works closely with professional athletes in creating financial strategies that augment their current income while preparing to maximize their retirement funds.

He is a former college athlete forced into retirement from a major injury. With school not being his strength, he utilized the skills he learned as an athlete to build one of the fastest-growing independent financial planning firms in the southeast. 

When Covid shut the world down he saw an opportunity and seized it, authoring a financial literacy and platform maximization book for college athletes which led to him starting another business partnering with athletic departments, conferences, and governing athletic bodies to eradicate financial illiteracy. 

Takeaways:

1. I think the biggest takeaway is life always deals us obstacles, right?.. When COVID came, everything looked bleak in my financial planning business. I had to look at the rough times and analyze them to see opportunity, then take action and make things happen when the world looked like it was gonna halt forever. (01:47)
2. There are around 550,000 student-athletes, across all sports, including Olympians. Out of that population, you're maybe going to get 12,000 that gets to go and play professional sports and make money for playing sports at a pro-level. So it's very, very few. (08:55)
3. As an athlete, you're trained that you're not gonna win every bat. You failed seven out of 10 times. And so you just naturally know how to bounce back from having losses. (13:37)

Visit https://www.amazon.com/Foundation-Financial-Excellence-Lessons to get a copy of Ryan's book. 

Warrior Entrepreneur with Zachary L Green

Zachary Green is a U.S. Marine Corps veteran and the former lieutenant of his local fire department. He founded two successful start-ups MN8 and Velontra. 

He is the recipient of several awards including the President of the United States "E" award in Washington DC from President Trump for exporting and Exporter of the Year by the Ohio Small Business Administration. He was named Entrepreneur of the year by Governor John Kasich. Zachary was also selected by the Obama White House as one of 10 entrepreneurs to represent the United States at the Global Entrepreneur Summit. 

His life experiences in the US Marine Corps, firefighting service, and as an entrepreneur helped him realize that these careers have a lot in common. They entail risk, struggle, grit, and bravery. 

His book, Warrior Entrepreneur, revolves around the science of growth that comes from challenge and adversity. These hardships prepare you for your crucible; the crisis that changes your life's trajectory. To get a copy of his best-selling book visit: https://www.warriorentrepreneurbook.com. 

1. Dedication, teamwork, uh, grit, mission accomplishment, those are traits that carry you from your time in the military to being successful in entrepreneurship (03:40)
2. This entrepreneurial warrior journey that all of us can learn really comes down to one simple trait, and that is adversity…..it's the resistance that makes you grow. (05:51)
3. There's a whole chapter in my book specifically about the science of adversity, the sympathetic parasympathetic system, limbic brain, which is that part of your brain that you don't think about. It just kind of reacts. (08:51)

A Coach and A Miracle: Life Lessons from a Man who Believed in an Autistic Boy with Jim Johnson

In his first and only varsity game, J-Mac was the highest scorer. CBS, ESPN, CNN, and major news outlets around the world picked up the story, the YouTube video (https://www.youtube.com/watch?v=O-nMab6XDNI) got millions of hits, and the world was fascinated with everything to do with Jason McElwain (J-Mac). But the story began long before he took the court that night at Greece Athena High School in Rochester, New York. 

 

Jim Johnson started his career slowly by being fired in my first varsity position. He rebounded and finished with over 400 wins and many championships. He was named Coach of the Year in 2006 by several Rochester-area organizations and was also presented with a National Sportsmanship Award. In 2016 Coach Johnson was named Monroe County Coach of the Year as well as receiving the Class A Section V Coach of the Year honors. 

 

Of his 428 career victories, one, in particular, will surely never be duplicated. 

 

On Feb. 15, 2006, Coach Johnson made the kindhearted gesture of inserting his autistic team manager, Jason McElwain, into Greece Athena High School’s final home game. Jason scored 20 points in just over four minutes, including six three-point baskets, to become an instant national celebrity.

 

Takeways:

 

1. I did not set the world on fire when I started my career. But the neat thing is, I guess what I'm most proud of is that I kept growing and getting better. (2:00)

 

2. I’ve studied a lot about success with people because I wanted to be successful in myself and be a great leader, I really believe that resilience is something that you have to develop. we all had our challenges, but you know what, it's hard to find anybody that's had great success that didn't have that characteristic. (16:07)

 

3. It was one of my proudest moments to see how far kids are willing to sacrifice, to help a teammate out. And that's what the essence of teamwork is all about. (18:12)

 

4. So in the business world, you know, I do presentations, and I talk about seven keys to being an effective leader. The first thing is for me is to clarify your vision. The second thing that I talk about is the ability to build trust.  (18:36)

 

Johnson is now an authority on the subject of realizing your dreams. He emphasizes the importance of teamwork and sportsmanship, delivering his talks with a heartfelt style that has brought audiences to their feet. His book, A Coach and A Miracle: Life Lessons from a Man who Believed in an Autistic Boy, can be bought on Amazon: https://www.amazon.com/Coach-Miracle-Jim-Johnson/dp/0984131876. 

 

You can visit https://coachjimjohnson.com to book to learn more.