The Author Your Brand Show

Unlocking the Secrets to Sales and Relationships with Michelle Lee Myrter

Michelle Lee is an award-winning Certified B.A.N.K Coach and Trainer who believes that everyone can be great at sales they just need to know the secret to authentically connect with everyone they meet and speak their language.

She believes that any Entrepreneur, salesperson, coach, business owner, can exponentially increase their sales, close deals faster, become masters in communication, and relationship building. 

For Michelle, sales is a science and an art which means anyone can learn to be great at sales, they just need the right training and tools. It's all about being able to know your audience, speak their language and understand what they need. 

Michelle helps entrepreneurs increase their sales up to 300% and close deals faster while building their communication and business skills. She offers coaching courses, workshops, and team sales training. 

 

Key Takeaways:

1. Well, sales and relationships can be really messy, but they don't have to be, they can be easy. It's like pushing the easy button. (01:16)

2. When you're talking to people, they don't really care about you. It's about them. So this is based on the person sitting in front of you. (02:24)

3. So it's about being able to know your audience, speak their language and understand what they need. It's based on their values, it's a value system. And so we have all different ways to do that. And it's the only methodology in the world scientifically validated to predict buying behavior in less than 90 seconds. (04:01)

 

If you are ready to really grow your business and learn how to be better than your competition book a free strategy call with Michelle at www.michellelee.chat

Creating Love on Purpose with Orna and Matthew Walters

Summary:

 

Orna and Matthew, professional love mentors and a married couple of more than a decade, are no strangers to the struggle individuals have when it comes to looking for love that will last. They've personally experienced the relationship merry-go-round. They both struggled with love relationships for the majority of their adult lives and they took individual action to make changes. Now, they are dedicated to helping people finally get it right this time when it comes to love. 

 

 

Key Takeaways/Main Points:  

 

In this episode we discussed….

 

1. Just slow things down and really look at your choices because the dating process ultimately is a selection process.

 

2. So a lot of times what we teach people is not to avoid conflict, but to use conflict as a doorway, to a deeper connection.

 

3. How people fight tells you a lot about the relationship and a lot about that other person.

 

4. We don't love, we share the love.

 

To learn how to create love on purpose visit: https://www.creatingloveonpurpose.com. 

Foundation For Financial Excellence: Lessons From The Pros: A Game Plan For The Collegiate Athlete with Ryan Schachtner

Ryan Schachtner is the CEO of Carolina Asset Management, a firm that works closely with professional athletes in creating financial strategies that augment their current income while preparing to maximize their retirement funds.

He is a former college athlete forced into retirement from a major injury. With school not being his strength, he utilized the skills he learned as an athlete to build one of the fastest-growing independent financial planning firms in the southeast. 

When Covid shut the world down he saw an opportunity and seized it, authoring a financial literacy and platform maximization book for college athletes which led to him starting another business partnering with athletic departments, conferences, and governing athletic bodies to eradicate financial illiteracy. 

Takeaways:

1. I think the biggest takeaway is life always deals us obstacles, right?.. When COVID came, everything looked bleak in my financial planning business. I had to look at the rough times and analyze them to see opportunity, then take action and make things happen when the world looked like it was gonna halt forever. (01:47)
2. There are around 550,000 student-athletes, across all sports, including Olympians. Out of that population, you're maybe going to get 12,000 that gets to go and play professional sports and make money for playing sports at a pro-level. So it's very, very few. (08:55)
3. As an athlete, you're trained that you're not gonna win every bat. You failed seven out of 10 times. And so you just naturally know how to bounce back from having losses. (13:37)

Visit https://www.amazon.com/Foundation-Financial-Excellence-Lessons to get a copy of Ryan's book. 

Warrior Entrepreneur with Zachary L Green

Zachary Green is a U.S. Marine Corps veteran and the former lieutenant of his local fire department. He founded two successful start-ups MN8 and Velontra. 

He is the recipient of several awards including the President of the United States "E" award in Washington DC from President Trump for exporting and Exporter of the Year by the Ohio Small Business Administration. He was named Entrepreneur of the year by Governor John Kasich. Zachary was also selected by the Obama White House as one of 10 entrepreneurs to represent the United States at the Global Entrepreneur Summit. 

His life experiences in the US Marine Corps, firefighting service, and as an entrepreneur helped him realize that these careers have a lot in common. They entail risk, struggle, grit, and bravery. 

His book, Warrior Entrepreneur, revolves around the science of growth that comes from challenge and adversity. These hardships prepare you for your crucible; the crisis that changes your life's trajectory. To get a copy of his best-selling book visit: https://www.warriorentrepreneurbook.com. 

1. Dedication, teamwork, uh, grit, mission accomplishment, those are traits that carry you from your time in the military to being successful in entrepreneurship (03:40)
2. This entrepreneurial warrior journey that all of us can learn really comes down to one simple trait, and that is adversity…..it's the resistance that makes you grow. (05:51)
3. There's a whole chapter in my book specifically about the science of adversity, the sympathetic parasympathetic system, limbic brain, which is that part of your brain that you don't think about. It just kind of reacts. (08:51)

A Coach and A Miracle: Life Lessons from a Man who Believed in an Autistic Boy with Jim Johnson

In his first and only varsity game, J-Mac was the highest scorer. CBS, ESPN, CNN, and major news outlets around the world picked up the story, the YouTube video (https://www.youtube.com/watch?v=O-nMab6XDNI) got millions of hits, and the world was fascinated with everything to do with Jason McElwain (J-Mac). But the story began long before he took the court that night at Greece Athena High School in Rochester, New York. 

 

Jim Johnson started his career slowly by being fired in my first varsity position. He rebounded and finished with over 400 wins and many championships. He was named Coach of the Year in 2006 by several Rochester-area organizations and was also presented with a National Sportsmanship Award. In 2016 Coach Johnson was named Monroe County Coach of the Year as well as receiving the Class A Section V Coach of the Year honors. 

 

Of his 428 career victories, one, in particular, will surely never be duplicated. 

 

On Feb. 15, 2006, Coach Johnson made the kindhearted gesture of inserting his autistic team manager, Jason McElwain, into Greece Athena High School’s final home game. Jason scored 20 points in just over four minutes, including six three-point baskets, to become an instant national celebrity.

 

Takeways:

 

1. I did not set the world on fire when I started my career. But the neat thing is, I guess what I'm most proud of is that I kept growing and getting better. (2:00)

 

2. I’ve studied a lot about success with people because I wanted to be successful in myself and be a great leader, I really believe that resilience is something that you have to develop. we all had our challenges, but you know what, it's hard to find anybody that's had great success that didn't have that characteristic. (16:07)

 

3. It was one of my proudest moments to see how far kids are willing to sacrifice, to help a teammate out. And that's what the essence of teamwork is all about. (18:12)

 

4. So in the business world, you know, I do presentations, and I talk about seven keys to being an effective leader. The first thing is for me is to clarify your vision. The second thing that I talk about is the ability to build trust.  (18:36)

 

Johnson is now an authority on the subject of realizing your dreams. He emphasizes the importance of teamwork and sportsmanship, delivering his talks with a heartfelt style that has brought audiences to their feet. His book, A Coach and A Miracle: Life Lessons from a Man who Believed in an Autistic Boy, can be bought on Amazon: https://www.amazon.com/Coach-Miracle-Jim-Johnson/dp/0984131876. 

 

You can visit https://coachjimjohnson.com to book to learn more. 

Maldene with Mark Anthony Tierno

A full-time author and ghostwriter, Southern California native Mark Anthony Tierno has written over 30 Science Fiction and Fantasy novels. He holds a Master’s Degree in Physics, which often plays well in his creation of other worlds.  Amongst his works is a triskadekology (series of 13 books) combining fantasy and science fiction into an epic known as "Maldene". He also wrote Inspector Flaatphut, a 6 part book series with 2 books already published. 

 

Mark has this one problem with writing, though: he can't stop! When he's not working on his own projects he's working on someone else's, and currently has ideas for a LOT more... if he can just find the time away from the rest

 

Takeaways: 

 

1. On ghostwriting non-fiction books: I need specifics here, and sometimes it's like pulling teeth to get out the specifics and just make like a bullet point list of what you want to say. Once you have the bullet points, then that evolves into an outline, and you have your point by point. (19:07)

2. In the fiction book, for me, plot is king. Whatever it is, you can have your social message or whatever else, but if you don't have the plot first, no one is going to read the thing….And before I even start on any book fiction or nonfiction, I'll make sure I have that plot outline down. I want to know what the end of the book is going to be before I started. (21:03)

3. If you're gonna make something on a movie or a comic or whatever, you know, pay attention to the source of material, they have reasons for doing what they're doing there. (23:18)

4. On advising somebody who's thinking about writing their own book: First have a day job, second prepare to suffer because it isn't going to be, you could write the best possible book and unless you have contacts and in the marketing and publishing field, that's things probably going to sit in your closet for a few years before you find some way to connect it to someone. (26:22)

 

To get a copy of his books, visit Amazon: https://www.amazon.com/Mark-Anthony-Tierno/e/B007PTKI74%3Fref=dbs_a_mng_rwt_scns_share. 

 

Dream: Clarify and Create What You Want with Marcia Weider

Summary:

 

Marcia Weider, CEO, and Founder of Dream University spent years launching a worldwide dream movement. She designed and launched the DreamSteps Methodology that helped people all over the world to identify and realize their dreams. In this interview, she shares that before you can achieve your dream you have to identify what you love and what you want.  It's a combination of being a dreamer and realistic at the same time. 

 

Visit https://marciawieder.com to know more about Marcia Weider.

 

Key Takeaways/Main Points:  

 

In this episode we discussed….

 

1. “Dream is a verb. You have to act, otherwise, it's a fantasy.”

 

2. “The distinction for me between a dream and a fantasy is that in a dream you can design a strategy for getting there, but there's a paradox because if you go too quickly to strategy, you'll often compromise the dream down to what you realistically think is possible”

 

3. “Getting clarity about who you are and what you do and don't want, your ability to say no more, No thank you, and to be discerning, can really free up a lot of headspace.”

 

4. “Choose to believe in your dream and demonstrate that you're more committed to your dream than to any doubt, fear or reality by taking action.”

 

5. “Big dreams and long-term dreams need short-term projects. A project that I think you can accomplish easily in one month or less because a month is a short enough period to produce a real result.” 

 

6. “It's a really cool thing when you learn how to fail without identifying yourself as a failure.”

 

7. “It was one of these thoughts that just because I was good at something didn't mean it was the thing I was supposed to do forever.”

 

8. “I consider myself a philanthropist, not just giving money, but giving time, energy, and my love to things that I care about.”

Racism & Leadership: Lessons from a Chicago Cop and University Professor with Karen Bartuch

In this episode of The Author Your Brand Show, Karen Bartuch shares her professional views on the George Floyd and how it can be prevented. For Bartuch, using psychology and communication can help handle stressful situations, especially with the cops. 

Bartuch, a former Chicago cop, reiterates the importance of training among law enforcers so they can do their job humanely and win the people, even those she calls  "don't want to go into cuffs, but need to be in cuffs".

She also highlights the discrimination of women in the workplace which motivated her to start a movement on women empowerment. She believes that, though it's not necessary to pick women over men all the time, society must become impartial towards women and not treat them as less important.

Karen gives a peak on her podcast, called "Victorization", where she talks about how people can physically and mentally prepare for what may happen to them and be victorious even under tragic conditions. 

 

Key Takeaways/Main Points:  

In this episode we discussed….

1. "It is important to treat people, even those who are with restraining orders, with integrity, dignity, and respect. If not, they will come after you and make some complaints." (09:31) 

2. "Without proper training on the law and its nuances, officers tend to go from zero to escalation because they think it's going to end the situation." (10:14)

3. "Bartuch shares the stress inoculation training she designed for police officers. During the training, officers are placed under stressful situations that test their ability to think and make the right decision, such as when to shoot or not to shoot. The purpose of the training is to prepare the cops physically and mentally and help them make the right call." (17:51)

4. According to Karen's research, women don't often see themselves as leaders or feel like they're heard as leaders. (33:37)

Listen to Victorization, Bartuch's podcast, to hear a spirited and often humorous approach to shifting the narrative from "victim" to "victor" that will awaken your warrior spirit.

Leadership From The Front Lines with Craig Henzel

U.S. Coast Guard veteran Craig Henzel is one of the world’s leading thinkers on leadership for corporate managers in challenging times. His new book, "Leadership from the Front Lines" offers a complete strategy to protect your business in turbulent markets and take it to high levels of performance when everything seems to be falling apart. 

 

In his book, Henzel provides a path for readers to achieve effective leadership while developing ultra-high performing teams.

 

Henzel, guided by his diverse functional experience, demonstrated how leaders can get real business progress through leading from the front, radiating positive influence, and getting the most out of the employees, even in a virtual set-up.

Key Takeaways/Main Points:  

In this episode we discussed….

 

1. “It's leading from the front. So, you're going to need to get out front it's where you've got the best unobstructed view of what's ahead of you.” (10:08)

 

2. “Everything that comes from the book will go to veteran homelessness and solving that. So, it's something that a number of us are serious about.” (20:44)

 

3. “When you've eliminated the root cause there, you're never having to go back to that same old kind of broken manual processes.” (28:00)

 

4. “Taking a look at something end to end is always a great idea and in objectively, right? So, you're bringing different minds to it.” (29:33)

 

5. “Everyone has a kind of a part to play. It’s harnessing the collective intelligence of the team. That is going to be the key.” (30:36)

Christian Girl in the Yoga World with Miranda Jo Davis

This episode is with Miranda Jo Davis who talked about why Yoga conflicts with the Christian belief. While Yoga became so widespread around the world and people from different religious sectors have tried it, this “fitness exercise” started and rooted from Buddhism and Hinduism, which practices are different from that of Christianity. She talked about how she struggled with accepting both yoga and her belief in Jesus being the only path to God and how she eventually gave up the former.

Topics Discuss in this Episode:

01:11 Why Miranda Davis started yoga and how it has changed her life.

 

04:27How she came to know Christianity and how it changed her perspective about yoga and life in general

 

06:16 How did she manage being in a difficult marriage relationship to becoming best friends with her husband. 

 

07:35 Her experiences when training abroad and her encounters with different people that made her convinced yoga is not for her. 

 

13:09 Miranda Davis explaining about the inspiration behind her book.

 

Visit https://mirandajodavis.com/ for more information

 

14:05 Sneak peak of the stories that will excite her book readers.