The Author Your Brand Show

How to Create, Publish, & 10X Your Revenue with an Audiobook with Doug Crowe

In this episode, host Doug Crowe analyzes the booming audiobook industry and how writers can leverage this medium to boost their earnings and influence. He packs the show with practical tips for established authors and first-timers alike, stressing audiobooks’ growing importance in publishing. Crowe reviews the benefits of audiobooks and the process of creating them, as well as smart promotional strategies and how to turn audio content into brand lift and revenue flow. Whether deliberating doing your own narration or hiring a pro, mapping your manuscript for audio success, deploying audiobooks in your marketing mix, or understanding rights management, Crowe hands authors the blueprint for capitalizing on audiobook expansion.

 

Key Takeaways:

• Assessing if audiobooks are right for you based on your genre, content type, and goals
• Deciding whether to self-narrate or hire a professional voice actor
• Optimizing manuscripts for an audio format to create a compelling listening experience
• Leveraging audiobooks as lead magnets and repurposing content across marketing channels
• Understanding the importance of retaining IP rights for flexibility and recurring revenue
• Finding the right production partners to handle technical aspects and distribution

How to Turn Your Book Into a TEDx Talk

Join Doug Crowe on The Author Your Brand Show for an inspiring episode filled with insider tips on becoming a TEDx speaker. Aspiring authors and speakers won't want to miss this invaluable guidance from an expert in the field. Discover the competitive nature of TEDx applications and learn strategies to enhance your chances of stepping onto the prestigious TEDx stage. From professional coaching to leveraging smaller venues for practice, this episode is a treasure trove for anyone looking to amplify their message.

 

KEY TAKEAWAYS

1. Professional assistance is key: Given the competitive nature of TEDx, seeking professional help can significantly enhance your application.

 

2. Patience and preparation: Apply to the best stages and start preparing early. Don't rush the process – quality takes time.

 

3. Utilize all resources: Take advantage of free training, speaker's bureaus, and influencer databases to build your platform.

 

4. Leverage LinkedIn: Use Doug's unique LinkedIn influencer program tailored to authors and speakers for building connections and business opportunities.

 

5. Join Authors of Impact: Access a wealth of resources, from TEDx training to media connections, and enjoy the benefits of the community and the potential for exposure to over 100,000 business owners.

 

Doug's message is clear: Build your bridges, connect with the right people, and dig your well before you're thirsty. With these insights and the upcoming Authors of Impact membership, authors and speakers can unlock new opportunities and reach their goals of becoming a TEDx speaker.

7 Critical Areas to Measure the Success of Your Book

Doug Crowe provides invaluable insights into assessing a book's impact beyond just sales numbers. In an oversaturated publishing landscape, he outlines critical strategies for authors to effectively track their book's success.

 

Key Takeaways:

1. Success Metrics Beyond Sales: While book sales are important, Crowe emphasizes broader markers like brand building, business growth, and speaking opportunities for nonfiction authors.

 

2. Leading vs. Lagging Indicators: Leading indicators like promotional consistency and engagement foreshadow success. Lagging sales metrics alone don't provide the complete picture.

 

3. Consistency Counts: Regular cross-channel promotion builds crucial awareness, trust, and readership over time. Consistent outreach boosts visibility.

 

4. Know Your Reader: Authors should address readers' pain points directly, not overtly sell their book. Share expertise through stories that resonate with your audience.

 

5. Adapt Outreach: Regularly assess data, tailor strategies, and outreach personally. Coupling brand-building with personalized connection optimizes engagement.

 

Crowe provides indispensable direction for measuring book influence beyond sales. He highlights key strategies to unlock profound insights into an author's audience and growth opportunities.

Book Publishing: A Step-by-Step Guide for Authors

In this information-packed 20-minute podcast episode of the Author Your Brand Show, host Doug Crowe, an expert in the field, provides comprehensive rapid training to help authors understand their book publishing options and make the best choice. He explains that "publishing" today is more about distribution and marketing than just printing.

Doug outlines the pros and cons of some of the most popular publishing models: traditional publishing, self-publishing, and hybrid publishing. He stresses the importance of considering control, revenue, and ideal outcomes when choosing the right path for you and your book.

Key takeaways:

1. Traditional publishing means giving up your copyright and intellectual property for a small advance and low royalties.

2. Self-publishing through Amazon allows authors to retain ownership and get 35-70% royalties but has less prestige.

3. Hybrid publishing provides services like editing and design for a fee, with higher royalties than traditional but less control.

4. New decentralized publishing like Gratis allows authors 100% royalties and ownership with no fees.

5. Regardless of publishing method, authors must still handle their own marketing and connecting with readers.

This Rapid Training delivers clarity to authors on their publishing options and empowers them to make the best choice for their book and goals.

Fearless Apartment Investing with Mike O’Meara

In this episode of The Author Your Brand Show, host Doug Crowe and guest Mike O'Meara get into the nitty-gritty of apartment investing, commercial real estate, and some issues to watch out for with crowdfunding. Mike shares invaluable insights into the methods and principles behind successful real estate investment, emphasizing the importance of direct communication and attention to investors' needs and criteria.

 

Key Takeaways:

• Invest carefully - understand the landscape before jumping in.
• Know exactly what you're investing in - don't just "coupon clip."
• Communicate directly - it's more efficient than impersonal industry approaches.
• Avoid crowdfunding risks like lack of transparency.
• Listen to investors and stick to their criteria to build trust.

 

GUEST BIO:

Mike O'Meara is a veteran of commercial real estate and apartment investing. With decades of experience under his belt, he's an expert guide for new and seasoned investors in the complex world of real estate. Mike is dedicated to integrity and clear communication so investors make informed, confident decisions. He's the author of the bestseller "Fearless Apartment Investing: Escape the Rollercoaster of Market Volatility," a comprehensive guide for those just starting in real estate investment. Explore more about Fearless Apartment Investing at https://a.co/d/2DdzxoF

Monetizing Your Book the Right Way with Chris Trammell

SHOW SUMMARY

On this episode of The Author Your Brand Show, host Doug Crowe interviews Chris Trammell, an expert who helps authors successfully launch and monetize their books. They discuss key strategies authors should implement when launching a book in order to generate interest, connect with readers, and drive sales.

 

GUEST BIO

Chris Trammell has a diverse background that fuels his expertise in helping authors bring their books to life. He's worked as a wildlife educator, exotic animal trainer, curriculum writer, and assisted spiritual leaders with building their online brands. Chris created The Author Launchpad program to help authors package, launch, and scale their expertise for greater income, impact, and influence.

 

KEY TAKEAWAYS

- Go live pre-launch. Share your book's content online via lives and summaries to build an audience.

- Speak to clubs/groups. Refine your message based on audience feedback. 

- Work with a coach. Get support to improve your launch performance.

 

Chris believes each person has a gift and message to share. His program helps authors successfully bring their expertise to the world.

 

Learn more at https://www.christrammellcoaching.com/.

Unveiling the Ghostwriter’s Creative Process with Laura Fox

Laura Fox joins host Doug Crowe to discuss her career as a ghostwriter and the unique skills involved in writing books. She accidentally fell into ghostwriting when a client asked if she could turn their disorganized notes into a manuscript. Laura found she enjoyed the creativity and anonymity of capturing another author's voice.

 

Laura focuses on uplifting topics like spiritual, health, and business leadership books. Her process involves at least one in-depth interview per chapter to understand the author's background and philosophy. Then, she drafts a chapter a week, followed by revising the full draft together with the author. Laura recommends vetting potential clients' commitment to finishing their book, as rushed timelines rarely produce quality results. You can connect with Laura about ghostwriting services through her website, https://www.gurusghost.com/

Maximizing Value for Your Future Exit with Steve Duke

In this episode of The Author Your Brand podcast, host Doug Crowe interviews Steve Duke, an entrepreneur, business advisor, and author. They discuss the importance of exit strategy planning for business owners and common pitfalls to avoid.

 

Steve emphasizes being prepared for unplanned exits, which account for 50% of transitions. He advises monitoring the bottom line over the top line, avoiding over dependence on the owner, key employees, or major customers. Steve recommends replacing yourself early and cross-training staff as a backup. He suggests assessing your situation to identify risks but notes planning does not have to mean imminent exit implementation. Steve shares a story of an owner who grew too fast by overly focusing on sales, ran out of cash, and went out of business. He highlights that even small businesses can apply strategies like process documentation. Steve advocates working with an advisor to evaluate your company's value and opportunities objectively. The key takeaway is that strategic planning is crucial to maximize value for a future exit.

 

Learn more about Steve and his dynamic book, "Failure To Exit! Build Your Valuable Business" at https://bexsi.clickfunnels.com/failure-to-exit

Your Infinite Health with LeNae Goolsby

In this special episode of The Author Your Brand Show, host Doug Crowe is joined by LeNae Goolsby, co-founder of Infinite Health Integrative Medicine Center. The duo dives deep into the transformative power of hormones in achieving optimal health and how their decline impacts us as we age. From discussing the necessity of comprehensive hormone assessments to exploring the effects of alcohol on metabolism, this episode serves as a guide to personalized health optimization and the importance of an anti-inflammatory diet.

 

LeNae and Trip Goolsby, MD, are not just the brains behind Infinite Health but also best-selling authors and speakers featured in top publications like Brainz Magazine, MindBodyGreen.com, and Entrepreneur.com. Their book "Think and Live Longer," along with their precision-medicine practice, has been instrumental in helping thousands transform their health and lives. Don't miss this enlightening conversation. To learn more, get a complimentary discovery call with Your Infinite Health by visiting https://www.yourinfinitehealth.com or access their revolutionary book, Think & Live Longer at https://a.co/d/aiNBpIa. Don't forget to like, subscribe, and share!

Life Alignment: Crafting Your Best Self with Dr. Patrick McLaughlin

In this episode of the Author Your Brand Show, host Doug Crowe sits down with Dr. Patrick McLaughlin, a seasoned chiropractor, serial entrepreneur, and visionary. With a career spanning decades and diverse business ventures, including owning 50 Great Clips franchises, Dr. McLaughlin's expertise extends beyond chiropractic care and into intentional life alignment. Drawing from his experiences in both business and personal development, he shares his insights on achieving "Life Alignment" through a structured framework comprising six key steps: passion, mission, vision, action, progression, and jubilation. Dr. McLaughlin's upcoming book and online curriculum aim to empower individuals with the tools and exercises needed to recalibrate their lives, align actions with core values, and ultimately become the best versions of themselves. Tune in for a thought-provoking discussion on transformation, purpose, and the art of living in alignment with your values.

 

Know more about "Life Alignment" directly from Dr. Patrick at drpatmclaughlin@gmail.com