The Author Your Brand Show

How CEOs Create Exceptional Cultures with Tom Willis

In this episode of the Author Your Brand Show, host Doug Crowe sits down with Tom Willis, an advocate for unleashing human potential through lifelong learning. Previously a classroom teacher, and now a business leader with past roles as CEO of Cornerstone and a consultant at PriceWaterhouseCoopers, Willis brings a rich blend of educational and corporate experience. His transition from education to the corporate world, fueled by a personal quest for purposeful living, showcases a unique approach to leadership and organizational culture, emphasizing that personal growth is integral to team and organizational development.

 

Key Takeaways:

1. Culture Beats Strategy: Tom Willis emphasizes that a strong organizational culture is more influential than the strategy for driving success and profitability.
2. The Unseen Forces: Willis points out that unconscious behaviors and mindsets deeply influence an organization’s culture and need to be addressed for true change.
3. Leadership by Example: He underscores the critical role of integrity and accountability in leadership, noting that a leader's adherence to their commitments can inspire a culture of accountability across the organization.

For a deeper dive into building exceptional cultures, check out Tom Willis' book, “The Great Engagement: How CEOs Create Exceptional Cultures”, available on Amazon. Purchase your copy here - https://a.co/d/erltibC

‘Get Over Yourself’ with Dave Kerpen

In this episode of the Author Brand Show, Doug Crowe interviews Dave Kerpen, a serial entrepreneur and New York Times bestselling author. They discuss various topics related to delegation, entrepreneurship, and authorship. Dave shares his background and success as an entrepreneur and author. He also talks about his latest book, 'Get Over Yourself,' which focuses on delegation issues faced by entrepreneurs and small business owners. The conversation covers the importance of trust, overcoming financial constraints, and the role of fear and courage in entrepreneurship. Dave also shares insights into marketing strategies for authors and his plans for future book projects.

 

Key Takeaways:

• Delegation is a crucial aspect of growing a company, and entrepreneurs should overcome their fear and trust issues to delegate effectively.
• Financial constraints should not be a barrier to hiring help. There are affordable options available, such as hiring talent from platforms like Fiverr and Upwork or working with virtual assistant companies.
• Fear is a common emotion in entrepreneurship, but it should not hold entrepreneurs back. Acting in the face of fear and having the courage to take risks is essential for success.
• Building trust gradually is key to effective delegation. Starting with small tasks and allowing individuals to earn trust over time can lead to successful delegation.

Ready to transform your leadership style and achieve greater success? Grab your copy of 'Get Over Yourself: How to Lead and Delegate Effectively for More Time, More Freedom, and More Success' today! Visit https://a.co/d/4mJ8FfD.

 

Why 'Non-Food' Franchise is so Popular with Jon Ostenson

In this episode of the Author Brands Show, Doug Crowe interviews John Ostenson, the CEO of FranBridge Consulting and bestselling author of non-food franchising. They discuss the advantages of franchising over buying an existing business, the key factors to consider when choosing a non-food franchise, and the importance of a strong leadership team. John also shares his favorite non-food franchise opportunities and offers advice for those interested in franchising.

 

Key Takeaways

• Franchising is a safer and better path for entrepreneurs looking to get into business ownership compared to buying an existing business.
• When choosing a non-food franchise, it is important to consider the financial model, competitive advantages, and the experience and support provided by the leadership team.
• Non-food franchises in industries like home and property services, health and wellness, and those catering to needs-based markets can offer higher margins and recession resilience.
• Investing in a franchise with an investor model, where the franchisor runs the business for you, can be a more passive and turnkey option.
• Due diligence is crucial when considering franchising, and it is recommended to read books and seek advice from experts to make informed decisions.

Grab a copy of Jon's "Non-Food Franchising: The Better Path to Business Ownership" book at https://a.co/d/5loiD34

Fictional Storytelling with Tyler Connor

In this enlightening episode of "The Author Brand Show," Doug Crowe delves into the intricate world of publishing with a distinguished guest from Illusion One. This conversation peels back the curtain on the evolving landscape of publishing, offering listeners a treasure trove of insights from the front lines. The discussion spans from the foundational aspects of building a compelling author brand to navigating the complexities of modern publishing avenues, providing an invaluable perspective for authors at any stage of their career.

 

Key Takeaways:

• Building Your Brand: A solid personal brand is key for authors wanting to connect with their audience and stand out.
• Choosing Your Platform: Insights on navigating between traditional and self-publishing to find what works best for you.
• Marketing Smarts: Tips on using social media and other modern strategies to market your book effectively.

 

Discover more about Connor's work at  https://allusionone.com/

From Self-Sabotage to Self-Made Success with Dr. Philip Agrios

In this week's episode of the Author Your Brand Show, host Doug Crowe is joined by Dr. Philip Agrios, a renowned Self-Sabotage Specialist, business consultant, and international speaker. Dr. Agrios discussed the psychology of stress and self-sabotage, revealing how stressed-out business owners and executives can remove roadblocks to their success in 24 hours or less. The secret, he shares, lies in uncovering one's Hidden Inborn Survival Trait.

With over thirty years of experience, Dr. Agrios has helped countless individuals overcome the barriers to their success. He draws from his own life's hurdles, which range from severe health challenges and financial crises to personal losses and a horrific divorce. His approach is rooted in a profound understanding of human behavior, gained from both personal experiences and extensive clinical research.

Key Takeaways:

• Discover Your Hidden Inborn Survival Trait: Learn about the unique trait that, while meant to protect you, could be the very thing holding you back from achieving your full potential.
• Switch Off the Survival Trait: Dr. Agrios outlines actionable steps to immediately switch off this trait, paving the way for wealth, health, and happiness.
• Self-Sabotage Is Not Your Fault: Learn the nature of self-sabotage and why it's a common yet surmountable obstacle on the path to success.

To learn more about how to overcome the barriers to success, visit  www.TranscendNOWMasterclass.com

Business and Life Strategies with Gary Coxe

In this episode, Doug engages in a conversation with Gary Coxe, who has an extraordinary journey from being ostracized by his cult-influenced 'family' and battling a debt of $350,000, to amassing wealth and becoming an inspiration for many. Gary has transformed his adversities into victories, guiding individuals to transcend their past and envision futures filled with dreams. His innovative 4-Step Process has achieved remarkable results in a single session—outcomes that typically take years to accomplish. This has garnered him appearances on prominent platforms such as Fox and Friends, Inside Edition, and Dr. Phil’s The Doctors.

Key Takeaways:

• Changing Your Mental Game: Explore strategies to discard lingering, negative mindsets and rewire your thoughts towards a more optimistic and vibrant perspective.
• Making Big Moves in Business: Delve into the essence of accelerating your business growth, leapfrogging the traditional, gradual progression for rapid advancement.
• Fast-Track Your Success: Uncover the paths and tactics that enable you to achieve your objectives more swiftly than anticipated.

One of these latest bestselling books is ‘Don't Let Others Rent Space In Your Head!'

Get your copy at: https://a.co/d/iwJIdRm

 

International Impact Book Awards with Nim Stant

In this engaging episode of The Author Your Brand Show, Doug Crowe chats with Nim Stant, the visionary behind Go All In Media. From her roots in Thailand to making waves in Phoenix, Nim's transformative journey exemplifies the essence of embracing every challenge with a "go all in" mentality. Through her work, including founding the International Impact Book Awards, Nim encourages authors and entrepreneurs to push beyond their limits.

 

Key Takeaways

• Nim's story showcases the essence of total dedication to one's dreams, revealing that facing challenges head-on, including a significant career change during the COVID-19 pandemic, can lead to remarkable achievements.
• She redefines the role of books, using hers not just as a product but as a cornerstone for building an extensive brand and platform, encouraging authors and entrepreneurs to see beyond traditional publishing for greater opportunities.
• Nim addresses the obstacle of perfectionism, advising that striving for progress rather than perfection is key, urging individuals to act despite imperfections, a crucial strategy for anyone aiming to excel in their domain.

 

Know more about the International Impact Book Awards, visit: https://internationalimpactbookawards.com/

How to Create, Publish, & 10X Your Revenue with an Audiobook with Doug Crowe

In this episode, host Doug Crowe analyzes the booming audiobook industry and how writers can leverage this medium to boost their earnings and influence. He packs the show with practical tips for established authors and first-timers alike, stressing audiobooks’ growing importance in publishing. Crowe reviews the benefits of audiobooks and the process of creating them, as well as smart promotional strategies and how to turn audio content into brand lift and revenue flow. Whether deliberating doing your own narration or hiring a pro, mapping your manuscript for audio success, deploying audiobooks in your marketing mix, or understanding rights management, Crowe hands authors the blueprint for capitalizing on audiobook expansion.

 

Key Takeaways:

• Assessing if audiobooks are right for you based on your genre, content type, and goals
• Deciding whether to self-narrate or hire a professional voice actor
• Optimizing manuscripts for an audio format to create a compelling listening experience
• Leveraging audiobooks as lead magnets and repurposing content across marketing channels
• Understanding the importance of retaining IP rights for flexibility and recurring revenue
• Finding the right production partners to handle technical aspects and distribution

How to Turn Your Book Into a TEDx Talk

Join Doug Crowe on The Author Your Brand Show for an inspiring episode filled with insider tips on becoming a TEDx speaker. Aspiring authors and speakers won't want to miss this invaluable guidance from an expert in the field. Discover the competitive nature of TEDx applications and learn strategies to enhance your chances of stepping onto the prestigious TEDx stage. From professional coaching to leveraging smaller venues for practice, this episode is a treasure trove for anyone looking to amplify their message.

 

KEY TAKEAWAYS

1. Professional assistance is key: Given the competitive nature of TEDx, seeking professional help can significantly enhance your application.

 

2. Patience and preparation: Apply to the best stages and start preparing early. Don't rush the process – quality takes time.

 

3. Utilize all resources: Take advantage of free training, speaker's bureaus, and influencer databases to build your platform.

 

4. Leverage LinkedIn: Use Doug's unique LinkedIn influencer program tailored to authors and speakers for building connections and business opportunities.

 

5. Join Authors of Impact: Access a wealth of resources, from TEDx training to media connections, and enjoy the benefits of the community and the potential for exposure to over 100,000 business owners.

 

Doug's message is clear: Build your bridges, connect with the right people, and dig your well before you're thirsty. With these insights and the upcoming Authors of Impact membership, authors and speakers can unlock new opportunities and reach their goals of becoming a TEDx speaker.

7 Critical Areas to Measure the Success of Your Book

Doug Crowe provides invaluable insights into assessing a book's impact beyond just sales numbers. In an oversaturated publishing landscape, he outlines critical strategies for authors to effectively track their book's success.

 

Key Takeaways:

1. Success Metrics Beyond Sales: While book sales are important, Crowe emphasizes broader markers like brand building, business growth, and speaking opportunities for nonfiction authors.

 

2. Leading vs. Lagging Indicators: Leading indicators like promotional consistency and engagement foreshadow success. Lagging sales metrics alone don't provide the complete picture.

 

3. Consistency Counts: Regular cross-channel promotion builds crucial awareness, trust, and readership over time. Consistent outreach boosts visibility.

 

4. Know Your Reader: Authors should address readers' pain points directly, not overtly sell their book. Share expertise through stories that resonate with your audience.

 

5. Adapt Outreach: Regularly assess data, tailor strategies, and outreach personally. Coupling brand-building with personalized connection optimizes engagement.

 

Crowe provides indispensable direction for measuring book influence beyond sales. He highlights key strategies to unlock profound insights into an author's audience and growth opportunities.