The Author Your Brand Show

Book Publishing: A Step-by-Step Guide for Authors

In this information-packed 20-minute podcast episode of the Author Your Brand Show, host Doug Crowe, an expert in the field, provides comprehensive rapid training to help authors understand their book publishing options and make the best choice. He explains that "publishing" today is more about distribution and marketing than just printing.

Doug outlines the pros and cons of some of the most popular publishing models: traditional publishing, self-publishing, and hybrid publishing. He stresses the importance of considering control, revenue, and ideal outcomes when choosing the right path for you and your book.

Key takeaways:

1. Traditional publishing means giving up your copyright and intellectual property for a small advance and low royalties.

2. Self-publishing through Amazon allows authors to retain ownership and get 35-70% royalties but has less prestige.

3. Hybrid publishing provides services like editing and design for a fee, with higher royalties than traditional but less control.

4. New decentralized publishing like Gratis allows authors 100% royalties and ownership with no fees.

5. Regardless of publishing method, authors must still handle their own marketing and connecting with readers.

This Rapid Training delivers clarity to authors on their publishing options and empowers them to make the best choice for their book and goals.

Fearless Apartment Investing with Mike O’Meara

In this episode of The Author Your Brand Show, host Doug Crowe and guest Mike O'Meara get into the nitty-gritty of apartment investing, commercial real estate, and some issues to watch out for with crowdfunding. Mike shares invaluable insights into the methods and principles behind successful real estate investment, emphasizing the importance of direct communication and attention to investors' needs and criteria.

 

Key Takeaways:

• Invest carefully - understand the landscape before jumping in.
• Know exactly what you're investing in - don't just "coupon clip."
• Communicate directly - it's more efficient than impersonal industry approaches.
• Avoid crowdfunding risks like lack of transparency.
• Listen to investors and stick to their criteria to build trust.

 

GUEST BIO:

Mike O'Meara is a veteran of commercial real estate and apartment investing. With decades of experience under his belt, he's an expert guide for new and seasoned investors in the complex world of real estate. Mike is dedicated to integrity and clear communication so investors make informed, confident decisions. He's the author of the bestseller "Fearless Apartment Investing: Escape the Rollercoaster of Market Volatility," a comprehensive guide for those just starting in real estate investment. Explore more about Fearless Apartment Investing at https://a.co/d/2DdzxoF

Monetizing Your Book the Right Way with Chris Trammell

SHOW SUMMARY

On this episode of The Author Your Brand Show, host Doug Crowe interviews Chris Trammell, an expert who helps authors successfully launch and monetize their books. They discuss key strategies authors should implement when launching a book in order to generate interest, connect with readers, and drive sales.

 

GUEST BIO

Chris Trammell has a diverse background that fuels his expertise in helping authors bring their books to life. He's worked as a wildlife educator, exotic animal trainer, curriculum writer, and assisted spiritual leaders with building their online brands. Chris created The Author Launchpad program to help authors package, launch, and scale their expertise for greater income, impact, and influence.

 

KEY TAKEAWAYS

- Go live pre-launch. Share your book's content online via lives and summaries to build an audience.

- Speak to clubs/groups. Refine your message based on audience feedback. 

- Work with a coach. Get support to improve your launch performance.

 

Chris believes each person has a gift and message to share. His program helps authors successfully bring their expertise to the world.

 

Learn more at https://www.christrammellcoaching.com/.

Unveiling the Ghostwriter’s Creative Process with Laura Fox

Laura Fox joins host Doug Crowe to discuss her career as a ghostwriter and the unique skills involved in writing books. She accidentally fell into ghostwriting when a client asked if she could turn their disorganized notes into a manuscript. Laura found she enjoyed the creativity and anonymity of capturing another author's voice.

 

Laura focuses on uplifting topics like spiritual, health, and business leadership books. Her process involves at least one in-depth interview per chapter to understand the author's background and philosophy. Then, she drafts a chapter a week, followed by revising the full draft together with the author. Laura recommends vetting potential clients' commitment to finishing their book, as rushed timelines rarely produce quality results. You can connect with Laura about ghostwriting services through her website, https://www.gurusghost.com/

Maximizing Value for Your Future Exit with Steve Duke

In this episode of The Author Your Brand podcast, host Doug Crowe interviews Steve Duke, an entrepreneur, business advisor, and author. They discuss the importance of exit strategy planning for business owners and common pitfalls to avoid.

 

Steve emphasizes being prepared for unplanned exits, which account for 50% of transitions. He advises monitoring the bottom line over the top line, avoiding over dependence on the owner, key employees, or major customers. Steve recommends replacing yourself early and cross-training staff as a backup. He suggests assessing your situation to identify risks but notes planning does not have to mean imminent exit implementation. Steve shares a story of an owner who grew too fast by overly focusing on sales, ran out of cash, and went out of business. He highlights that even small businesses can apply strategies like process documentation. Steve advocates working with an advisor to evaluate your company's value and opportunities objectively. The key takeaway is that strategic planning is crucial to maximize value for a future exit.

 

Learn more about Steve and his dynamic book, "Failure To Exit! Build Your Valuable Business" at https://bexsi.clickfunnels.com/failure-to-exit

Your Infinite Health with LeNae Goolsby

In this special episode of The Author Your Brand Show, host Doug Crowe is joined by LeNae Goolsby, co-founder of Infinite Health Integrative Medicine Center. The duo dives deep into the transformative power of hormones in achieving optimal health and how their decline impacts us as we age. From discussing the necessity of comprehensive hormone assessments to exploring the effects of alcohol on metabolism, this episode serves as a guide to personalized health optimization and the importance of an anti-inflammatory diet.

 

LeNae and Trip Goolsby, MD, are not just the brains behind Infinite Health but also best-selling authors and speakers featured in top publications like Brainz Magazine, MindBodyGreen.com, and Entrepreneur.com. Their book "Think and Live Longer," along with their precision-medicine practice, has been instrumental in helping thousands transform their health and lives. Don't miss this enlightening conversation. To learn more, get a complimentary discovery call with Your Infinite Health by visiting https://www.yourinfinitehealth.com or access their revolutionary book, Think & Live Longer at https://a.co/d/aiNBpIa. Don't forget to like, subscribe, and share!

Life Alignment: Crafting Your Best Self with Dr. Patrick McLaughlin

In this episode of the Author Your Brand Show, host Doug Crowe sits down with Dr. Patrick McLaughlin, a seasoned chiropractor, serial entrepreneur, and visionary. With a career spanning decades and diverse business ventures, including owning 50 Great Clips franchises, Dr. McLaughlin's expertise extends beyond chiropractic care and into intentional life alignment. Drawing from his experiences in both business and personal development, he shares his insights on achieving "Life Alignment" through a structured framework comprising six key steps: passion, mission, vision, action, progression, and jubilation. Dr. McLaughlin's upcoming book and online curriculum aim to empower individuals with the tools and exercises needed to recalibrate their lives, align actions with core values, and ultimately become the best versions of themselves. Tune in for a thought-provoking discussion on transformation, purpose, and the art of living in alignment with your values.

 

Know more about "Life Alignment" directly from Dr. Patrick at drpatmclaughlin@gmail.com

Navigating Biases and Empathy in a Fast-Paced World with Ariel Halevi

Step into the enlightening world of communication and empathy on "The Author Your Brand Show" hosted by Doug Crowe. In this episode, join host Doug Crowe in a captivating conversation with Ariel Halevi, co-founder of Vayomar and author of "You're Not Moving Slow Enough" (2016). Explore a diverse array of topics, from countering human biases and political polarization to the profound impact of media on perception. Ariel introduces his thought-provoking book, which delves into the art of slowing down to truly listen and comprehend, ultimately enhancing our interactions. The dialogue dives deep into the significance of empathy in tackling global challenges and effectively navigating the complexities of technological advancements, including AI. Ariel unveils his visionary concept of an "anti-bias industry" designed to combat media biases, and the conversation concludes with a reflection on the potential positive outcomes of AI, all while underscoring empathy as an essential solution for today's intricate issues. Gain insights into Ariel's rich background, his co-founding role at Vayomar, and the valuable methodologies developed to bolster organizational capabilities. Don't miss this engaging episode as Ariel Halevi brings his expertise to the forefront, revealing the transformative power of emotional intelligence in communication and influence.

 

Get a copy of "You're Not Moving Slow Enough" at 

https://a.co/d/7Zma8R3

 

Learn more about Vayomar and its offerings at 

https://vayomar.com/

Career Advancement Strategies and Networking Insights with Alan Stein

Join us in this insightful episode of the Author Your Brand  Show with Alan Stein, the founder of Kadima Career, as he shares his expertise on career advancement strategies and networking insights. Alan's mission is to accelerate 1 million careers by 2040, and he knows what it takes to land great jobs at top companies like Google, Apple, Microsoft, and more. Throughout his illustrious career, Alan made a profound discovery – the pervasive presence of bias and inefficiency in the hiring practices of various companies. Even individuals with impeccable qualifications often faced being ghosted or unfairly rejected from roles without valid reasons. Despite the rhetoric around diversity, the corporate landscape remained far from equitable. This realization motivated Alan to develop a systematic solution – The GROWTH Framework – that empowers individuals to overcome these hindrances, secure positions in top-tier companies, and foster generational wealth.

Know how to leverage referrals, build strong relationships, and negotiate compensation effectively to boost your chances of securing high-paying roles. Whether you're a recent graduate or looking to switch careers, Alan's practical advice will guide you on your path to success. Don't miss this valuable opportunity to supercharge your career prospects!

Learn more about Kadima Careers at https://kadimacareers.com/

Mastering Entrepreneurship and Business Success with Mark Michael

Join us in this riveting episode of The Author Your Brand Podcast with Mark Michael, the visionary CEO of DevHub. Mark shares his strategic roadmap to success, which included leading DevHub through crucial funding rounds and making a significant acquisition of Brickwork Software.

 

Under Mark's leadership, DevHub partnered with big-name Fortune 1000 companies and innovated location-based strategies to boost their clients' digital presence. He discusses how brands can harness the power of their websites to scale and grow.

 

Tune in for a glimpse into the realm of digital platforms, from corporate sites to microsites, and learn from Mark's experiences and strategies in cultivating partnerships and fostering growth.

 

Learn more about Devhub at https://www.devhub.com/